MadTech Staff

Microsoft overtakes Amazon in Interbrand’s 2022 Best Global Brands Report

Apple retains top spot as the Top 100 Brands ranking exceeds more than $3 trillion for the first time – a 16% increase since 2021

Big brands urged to pause Twitter ads until Elon’s learned how this all works

Let’s just go get a pint and wait for it to blow over.

Imagination hires Gavin Miller as new Global Environmental Sustainability Lead

Award-winning global experience design company, Imagination, has appointed Gavin Miller as its Global Environmental Sustainability Lead, responsible for developing and rolling out the business’ global environmental sustainability strategy. Miller joins Imagination from sustainability consultancy Profitabl where he has helped businesses bring a sharp commercial and sustainability focus to their organisations. Prior to this, Miller has…

Oscar Winners Chop Their Locks for Protesters in Iran

Oscar-winning actors Marion Cotillard and Juliette Binoche, as well as other French stars of screen and music, filmed themselves chopping off locks of their hair in a video posted Wednesday in support of protesters in Iran. “For freedom,” Binoche said as she hacked a large handful of hair off the top of her head with…

Cayman Islands stuns with new creative marketing campaign

The Cayman Islands will soon roll out a new tourism marketing campaign to attract visitors to the island.

ASOS: We focused too much on performance marketing with ‘insufficient’ brand spend

Ecommerce fashion retailer plans to spend more on “awareness” and “story-telling”.

Brand loyalty vs relevance: Have we figured consumers out?

Marketing today has taken a completely different form compared to what it was five or 10 years ago. Before the rise of digital, technology, machine learning and with limited data access, a marketer’s task was simple and straight-forward – follow the simple framework of Marketing 101 that we have all been exposed to by the…

Econsultancy launches groundbreaking learning model to bridge the growing digital marketing and ecommerce skills gap

86% of leading UK marketers believe that on-the-job training is more important than a university degree