MadTech Staff

Brand loyalty vs relevance: Have we figured consumers out?

Marketing today has taken a completely different form compared to what it was five or 10 years ago. Before the rise of digital, technology, machine learning and with limited data access, a marketer’s task was simple and straight-forward – follow the simple framework of Marketing 101 that we have all been exposed to by the…

Econsultancy launches groundbreaking learning model to bridge the growing digital marketing and ecommerce skills gap

86% of leading UK marketers believe that on-the-job training is more important than a university degree

Northwestern Mutual Launches “The Great Realization” Campaign Created by Agency MIRIMAR

If not now, then when? That’s the sentiment behind Northwestern Mutual’s fully integrated, cross-platform advertising campaign launching September 8th during the 2022 NFL season kickoff game between the Buffalo Bills and the Los Angeles Rams. Independent creative company and agency of record MIRIMAR created a TV, digital, and social media campaign that will air nationally throughout 2023.

Profit to purpose: Simon Griffiths shares his marketing, tech, and leadership tips

Simon Griffiths spent 50 hours sitting on a toilet in a cold warehouse to crowdfund his, Jehan Ratnatunga and Danny Alexander’s business idea — a toilet paper e-commerce business which puts its profits into building toilets in impoverished communities. Since 2012, it has made more than $20 million in profits, donating half to non-profit partners…

Imagination continues global expansion with Christophe Castagnera as new Head of Strategy in Middle East

Imagination, the award-winning Global Experience Design Company, has today announced Head of Strategy for EMEA, Christophe Castagnera, is relocating to take on a newly created role as Head of Strategy for Imagination Middle East. Castagnera’s unique skill set and world-class leadership will be used to spearhead Imagination’s global presence and develop the company’s consultancy offer…

How content and data unlock customer relationships – guest opinion

A recent Ofcom study has found that TikTok is the fastest growing news source for UK adults. Yes, TikTok, home to those dance crazes that your kids practice ad nauseum. If this worries you – and as journalist for many years, I think this sounds pretty scary – then you might start asking, if legacy media…

The Specialist Works appoints Lee Baring as Managing Partner, Implementational Planning

: Independent media agency for dynamic growth brands, The Specialist Works, part of What’s Possible Group, has announced the appointment of Lee Baring as Managing Partner, Implementation Planning. Baring will be responsible for leading all specialist teams that span AV, Publishing, Online, Radio and OOH, and help deliver the best work and market-leading solutions for…

Commercial radio beats BBC in summer numbers for first time since 1990s

Rise in listening hours down to BBC budget cuts and rivals’ investment in marketing.