-
Imagination continues global expansion with Christophe Castagnera as new Head of Strategy in Middle East
Imagination, the award-winning Global Experience Design Company, has today announced Head of Strategy for EMEA, Christophe Castagnera, is relocating to take on a newly created role as Head of Strategy for Imagination Middle East. Castagnera’s unique skill set and world-class leadership will be used to spearhead Imagination’s global presence and develop the company’s consultancy offer…
-
How content and data unlock customer relationships – guest opinion
A recent Ofcom study has found that TikTok is the fastest growing news source for UK adults. Yes, TikTok, home to those dance crazes that your kids practice ad nauseum. If this worries you – and as journalist for many years, I think this sounds pretty scary – then you might start asking, if legacy media…
-
The Specialist Works appoints Lee Baring as Managing Partner, Implementational Planning
: Independent media agency for dynamic growth brands, The Specialist Works, part of What’s Possible Group, has announced the appointment of Lee Baring as Managing Partner, Implementation Planning. Baring will be responsible for leading all specialist teams that span AV, Publishing, Online, Radio and OOH, and help deliver the best work and market-leading solutions for…
-
Commercial radio beats BBC in summer numbers for first time since 1990s
Rise in listening hours down to BBC budget cuts and rivals’ investment in marketing.
-
Imagination strengthens UK and Europe leadership with new Executive Creative Director
Global Experience Design Company Imagination boosts creative offering with new senior hire.
-
WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA report is a classic “curate’s egg”, showing that despite recovering from Covid the sector is now facing more uncertainty from the economic meltdown.
-
Analytic Partners Names Fleur Sohtz as Chief Marketing Officer, Charged with Driving Brand and Commercial Growth
As the new CMO, Sohtz will focus on building data-driven commercial strategies and unlocking new opportunities for the company and customers.
The convergence of tech and brands 