-
Make way for the new decision makers: 94% of businesses have more than 6 people involved in buying decisions
One in five business leaders say at least 16 people are now involved in making purchasing decisions, according to a new report by B2B media brand Raconteur. The study of 1,100 UK business leaders has uncovered a complex buying matrix when it comes to investing in goods and services.
-
The best tech gifts every gadget fan needs in 2023
Struggling with inspiration for an upcoming birthday? Not sure what to gift the tech lover in your life? Picking out a present for someone who loves a gadget is no simple affair, especially if you’re not particularly caught up on the latest tech trends – do you know your Samsung headphones from your self-warming coffee…
-
Analytic Partners Welcomes SiriusXM Chief Marketing Officer and Former IHS Markit Executive Vice President to its Board of Directors
Analytic Partners has announced the appointment of Denise Karkos, chief marketing officer at SiriusXM, and Todd Hyatt, former executive vice president, and chief financial officer of IHS Markit, to its board of directors.
-
Full speaker line-up announced for Econsultancy Live
Senior executives from TikTok, B&Q, Financial Times and Legal & General will be among the speakers taking to the stage at Econsultancy Live this November.
-
Marketing urged to ‘own’ its socio-economic pay gap problem
This Class Pay Gap Day (14 November), the marketing profession is being urged to take action to address its persistent lack of socio-economic diversity.
-
Microsoft overtakes Amazon in Interbrand’s 2022 Best Global Brands Report
Apple retains top spot as the Top 100 Brands ranking exceeds more than $3 trillion for the first time – a 16% increase since 2021
The convergence of tech and brands 