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  • Fuse hires New Business & Marketing Director from FMA

    Sophie Forrest joins Fuse as International New Business & Marketing Director to expand into new markets, leveraging her experience. Ellie Mainwaring is promoted to Head of New Business & Marketing in the UK. With female leadership at 66% on the board, Fuse aims for international growth and gender equality.

  • The GREAT Campaign and Pablo & UNLIMITED launch the ‘Ever-Changing Statue’ to celebrate the UK’s trailblazing tech leaders of the future

    The GREAT Britain and Northern Ireland campaign, in collaboration with Pablo & UNLIMITED, launched the ‘Ever-Changing Statue’ in New York City to spotlight the UK’s $1 trillion tech sector. This hologram installation celebrates future-corn leaders and aims to educate global audiences about the UK’s dynamic and innovative tech spirit. The campaign extends through social content…

  • Imagination Unveils Record-Breaking Homecoming for Adventurer Lexie Alford and The New All-Electric Ford Explorer in Nice, France

    Global experience design company Imagination yesterday unveiled the production of a live homecoming celebration in Nice, France, to celebrate Adventurer Lexie Alford and The New All-Electric Ford Explorer leading an extraordinary convoy of Ford vehicles from past and present across the finish line of a record-breaking 30,000-kilometre journey.

  • Study Reveals: Majority of European Influencers Fail to Disclose Ads

    A recent EU study found that 4 out of 5 social media influencers fail to disclose commercial content as advertising, violating EU law. The study, covering 576 influencers, revealed that only 20% consistently labeled their content as ads. The European Commission emphasized the need for stricter legislation to ensure digital fairness for consumers. The study’s…

  • Tech Interview: Poppins CEO Maani Safa Talks AR Revolution and Ethical AI Development

    The Tête-à-tête interview series features Maani Safa, CEO of Poppins, discussing tech innovations, AR’s future, dream brands, industry changes, and a dream invention. He lauds Figure & OpenAI’s speech-to-speech reasoning, predicts AR’s transformative impact, seeks cross-over digital-physical brand collaborations, advocates for ethical tech development, and dreams of teleportation or perpetual energy.

  • Anker MagGo Series Revolutionises Wireless Charging

    Anker Innovations has launched the cutting-edge Anker MagGo wireless magnetic charging series, featuring Qi2 certification and 15-watt fast charging capability, rivalling Apple’s MagSafe technology. The Magnetic Power Profiles ensure a stable connection, while a range of products, including power banks and charging stations, cater to various user needs. Certified for Apple and Qi2-compatible devices, the…

  • Imagination Continues to Grow Strategy Offer With Two New Director Hires

    Imagination, a global experience design company, appointed Sara Parrish and Louise Odquier as Strategy Directors in the UK. Sara will expand Imagination’s consulting offer in London, while Louise will lead luxury client projects. Both bring extensive experience in CX strategy, aligning with Imagination’s ambition to be a world leader in the Experience Economy.

  • McKinsey: Generative AI fuels creative physical product design but is no magic wand

    Generative AI tools are revolutionizing the physical product design process, allowing for faster concept development and refinement. Despite their potential, these tools require human expertise to ensure meaningful and manufacturable outputs. By leveraging gen AI across the design life cycle, significant productivity gains can be realized, but careful consideration of limitations is essential for success.