MadTech Staff

Digital Growth-Marketing Agency Growthcurve Celebrates Record Growth as Clients Achieve £500million Funding from Investors

Independent digital growth-marketing agency Growthcurve is celebrating record growth having helped their clients achieve a combined total of £500million funding from angels, venture capital and private equity.

Gen Z workers speak out on AI ethics, data security, career disruption

Gen Z is the newest generation in the workforce. They’re also digital natives and therefore accustomed to constant change. That means they’re bringing their generative AI chops to work, and are excited at how the tech can help enhance their jobs, rather than replace them.

Best brand collabs: 7 ‘WTF!’ collaborations that worked

Brand collaborations are more than just a flash in the pan or jumping on the latest bandwagon, they’re an essential part of a brand’s business-building toolbox. More fun than paid ads and more reliable than seasonal sales, it’s no surprise that collabs are everywhere you look at the moment.

OMG UK launches OMG Impact, a new tool to track ESG as a media KPI

Omnicom Media Group (OMG) UK has today launched OMG Impact, an ESG accountability tool to help advertisers gain greater visibility of the societal and environmental impact of investment across the media supply chain. OMG Impact, powered by global ESG data specialist Legacy Media, allows OMG UK to measure media owners on environmental, social and governance…

These 5 less-known sites for life hacks will change your life!

In the journey of life, challenges of varying magnitudes arise. Armed with effective strategies, these obstacles can be confidently tackled. While a plethora of advice websites exists, certain hidden gems remain overlooked. This article sheds light on lesser-known yet immensely valuable online resources that have undeniably enhanced the quality of life.

Old is Gold: New report reveals the untapped advertising potential of UK’s over 50’s population

The Over-65s should be an advertiser’s dream, but instead they seem to have become an advertiser’s nightmare, according to a new report out today.

Bompas & Parr presents unique strategic offering ‘The Feel Tank’

The Feel Tank is a creative strategy offering cut from the heart of the world’s most adventurous experience design agency.

Is advertising getting better? Zappi Releases First Annual ‘State of Creative Effectiveness’ Report

The leading consumer insights platform used data from more than 2,300 ads and nearly one million US consumers across four years to answer the question: Is advertising getting better? Findings reveal empathy drove ad effectiveness in the pandemic, but declined as inflation took hold. Now advertising is in bounce back mode.