MadTech Staff

Imagination Welcomes Midnight Theatre Brainchild, Warren Adcock, as Production Director

Imagination appoints Warren Adcock as Production Director in their NYC office, bolstering their live event capabilities with his 13+ years of experience in innovative productions.

House 337 launches AI ethics committee and guidelines

House 337’s launches an AI ethics committee and guidelines, urging industry peers to prioritise responsible AI use. The guidelines focus on bias prevention, ethical content use, data transparency, and more.

Parry Jones Appointed as CEO of The Specialist Works and What’s Possible Group

Parry Jones, with 17 years of experience at The Specialist Works, takes the helm as CEO of the media agency and parent company What’s Possible Group, focusing on entrepreneurial brands.

Black Friday deals 2023: best early offers and what to expect

Black Friday is starting earlier than ever before this year.

Digital Growth-Marketing Agency Growthcurve Celebrates Record Growth as Clients Achieve £500million Funding from Investors

Independent digital growth-marketing agency Growthcurve is celebrating record growth having helped their clients achieve a combined total of £500million funding from angels, venture capital and private equity.

Gen Z workers speak out on AI ethics, data security, career disruption

Gen Z is the newest generation in the workforce. They’re also digital natives and therefore accustomed to constant change. That means they’re bringing their generative AI chops to work, and are excited at how the tech can help enhance their jobs, rather than replace them.

Best brand collabs: 7 ‘WTF!’ collaborations that worked

Brand collaborations are more than just a flash in the pan or jumping on the latest bandwagon, they’re an essential part of a brand’s business-building toolbox. More fun than paid ads and more reliable than seasonal sales, it’s no surprise that collabs are everywhere you look at the moment.

OMG UK launches OMG Impact, a new tool to track ESG as a media KPI

Omnicom Media Group (OMG) UK has today launched OMG Impact, an ESG accountability tool to help advertisers gain greater visibility of the societal and environmental impact of investment across the media supply chain. OMG Impact, powered by global ESG data specialist Legacy Media, allows OMG UK to measure media owners on environmental, social and governance…