MadTech Staff

Asos relaunches programme that turns staff into influencers

Asos has relaunched its Insider influencer programme, which sees staff members bring “the most relevant fashion product to consumers”.

Analytic Partners Achieves ISO 27001 Certification for Information Security Management Systems (ISMS)

Analytic Partners, the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise including its commercial analytics solution and platform, GPS Enterprise. This adds to Analytic Partners’ existing Service Organization Control (SOC) 2 Type II certification, achieving a major milestone…

Skills for Life: ‘It all starts with skills’ champions the power of skills to make the most of everyone’s potential in the launch of a new campaign

The Department for Education’s new campaign, “It all starts with skills,” aims to inspire and equip young people, adults, and businesses with a range of technical qualifications, training, and skills. This multi-channel initiative highlights diverse opportunities in priority sectors like digital, green/low carbon, construction, and healthcare, with real learners featuring prominently. The campaign propels the…

Growth glimmers from tech SMEs as they adapt recruitment approach to counter cost-of-living pressures

New Skills Horizon 2024 Barometer reveals 69% of tech SMEs are deploying low-cost recruitment tactics to invest in talent in light of financial challenges

It’s time we admit marketing jargon is holding the profession back

Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.

JOAN London teams up with Hollywood director to tackle online harassment in bold new campaign for The Cybersmile Foundation

JOAN London and CHROMISTA creates The Cybersmile Foundation’s thought-provoking campaign addressing the rise of online mobs and cyberbullying in line with Safer Internet Day.

Zappi Strengthens Leadership Team with Key Appointments in Global Expansion

Zappi, a leading agile market research platform, appoints Nataly Kelly as Chief Marketing Officer and promotes Babita Earle to International Managing Director. These changes come after a year of record revenues, fueled by Zappi’s consumer-centric ad development system and new AI-enabled innovation. The appointments aim to support global expansion and democratize access to consumer insights…

E.l.f. Beauty’s mockumentary taps into Gen Z’s love of makeup and true crime

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January 12, when it began playing before the movie “Mean Girls” in select AMC theaters, it became the longest branded content spot to ever run on the big screen, according to National CineMedia, the largest…