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Analytic Partners Achieves ISO 27001 Certification for Information Security Management Systems (ISMS)
Analytic Partners, the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise including its commercial analytics solution and platform, GPS Enterprise. This adds to Analytic Partners’ existing Service Organization Control (SOC) 2 Type II certification, achieving a major milestone…
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Skills for Life: ‘It all starts with skills’ champions the power of skills to make the most of everyone’s potential in the launch of a new campaign
The Department for Education’s new campaign, “It all starts with skills,” aims to inspire and equip young people, adults, and businesses with a range of technical qualifications, training, and skills. This multi-channel initiative highlights diverse opportunities in priority sectors like digital, green/low carbon, construction, and healthcare, with real learners featuring prominently. The campaign propels the…
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It’s time we admit marketing jargon is holding the profession back
Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.
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Zappi Strengthens Leadership Team with Key Appointments in Global Expansion
Zappi, a leading agile market research platform, appoints Nataly Kelly as Chief Marketing Officer and promotes Babita Earle to International Managing Director. These changes come after a year of record revenues, fueled by Zappi’s consumer-centric ad development system and new AI-enabled innovation. The appointments aim to support global expansion and democratize access to consumer insights…
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E.l.f. Beauty’s mockumentary taps into Gen Z’s love of makeup and true crime
On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January 12, when it began playing before the movie “Mean Girls” in select AMC theaters, it became the longest branded content spot to ever run on the big screen, according to National CineMedia, the largest…
