MadTech Staff

E.l.f. Beauty’s mockumentary taps into Gen Z’s love of makeup and true crime

On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January 12, when it began playing before the movie “Mean Girls” in select AMC theaters, it became the longest branded content spot to ever run on the big screen, according to National CineMedia, the largest…

Tesla warns of slowing growth before new model launch next year

Tesla plans to launch its next-generation electric vehicle production in Texas in the second half of 2025, but faces challenges according to CEO Elon Musk. The company expects notably lower sales growth this year and a struggle to maintain margins. Tesla’s stock fell 6% in after-hours trading. Musk also mentioned that competition from Chinese automakers…

What CEOs really think about their CMOs

More CEOs gave their CMOs an A on an academic grading scale as of 2023 than 2022, according to a report from marketing agency Boathouse.

America’s 4 largest car makers all pass on the Super Bowl for the first time in 23 years

For the first time in 23 years, the four largest US automakers won’t air national Super Bowl ads due to the challenging automotive market. Slowing demand and high interest rates are affecting Ford, Toyota, GM, and Stellantis. The EV industry also faces challenges, with legacy manufacturers struggling to catch up with Tesla and sales lagging…

We need to talk about Jeremy Allen White’s tighty-whities

Joan London’s Kirsty Hathaway has studied Calvin Klein’s Spring campaign suspiciously closely this week. She asks if women are showing double standards in sexualizing Jeremy Allen White, or is there something deeper, and frankly funnier, going on?

ASA bans cancer charity’s sexual poster for using the word ‘f*ck’

Complainants took issue with the tagline: ‘Cancer won’t be the last thing that f*cks me.’

Insights from the frontline: 5 pearls of wisdom from adland’s top creative minds ahead of 2024

Advertising legends such as Vicki Maguire, Nils Leonard and Jo Wallace told us about their lives and careers while sharing some advice for fellow creatives.

79% of top marketing executives report boost in ROI using AI tools

BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.