MadTech Staff

DevOps Vulnerabilities Surge in 2025 as High-Severity Threats Dominate Software Supply Chains

New research from GitProtect.io reveals DevOps platforms patched 236 vulnerabilities in 2025, with 59% rated high or critical severity, highlighting growing software supply chain security risks.

YouTube Leads Global Streaming Ad Investment Growth, New DoubleVerify Research Reveals

DoubleVerify’s 2026 Global Insights report reveals YouTube leads global streaming ad investment growth, with marketers also increasing spend across Netflix, Amazon Prime and Samsung streaming platforms.

Adform and Adsquare Launch Industry First Agentic Real Time Framework Integration

Adform and Adsquare have launched an industry first ARTF integration, enabling privacy safe agentic media buying and real time signal activation within DSP environments.

The Sun partners with Hawkstone for ‘Proper Football Daily’ World Cup show

The Sun and Hawkstone have partnered on new World Cup social video series Proper Football Daily, featuring Shaun Custis, Dean Scoggins, Will Pugh and former England defender Kyle Walker.

Primark Launches Cinematic Summer Campaign ‘The Get Away’ With VCCP

Primark unveils ‘The Get Away’, a cinematic new summer campaign by VCCP celebrating fashion-forward style at affordable prices across the UK, US and Spain.

Mediaocean Appoints Iván Markman as President and COO to Lead AI Driven Transformation

Mediaocean has appointed former Yahoo executive Iván Markman as President and COO to accelerate AI driven advertising innovation and operational growth.

Kreab London Appoints Former Deputy Prime Minister Dominic Raab as Senior Advisor

Kreab London has appointed former UK Deputy Prime Minister Dominic Raab as Senior Advisor, supporting clients on defence, geopolitics and public policy.

INCRMNTAL Launches AURORA, the First LLM-Powered Analyst Built on Incrementality Data

INCRMNTAL has launched AURORA, a conversational AI analyst built on incrementality data that helps marketers make faster, smarter budget and performance decisions using causal AI and always-on measurement.