MadTech Staff

Back to School: The Commercial Moment Becoming Increasingly Important for Brands

Back-to-school is becoming a bigger opportunity for brands. Discover how changing routines, shopping habits, media consumption and social influence are reshaping the season.

Omnicom Media Launches Hearts United, a New Global Media Network Built for Growth

Omnicom Media officially launches Hearts United, a new 40-market global media agency combining Hearts & Science and Mediahub to drive client growth.

A structural mismatch – measuring clicks in a quality-craved ecosystem

RTB House’s Denise Cornelissen explores why clicks are no longer enough, and how marketers can use AI and deeper intent signals to drive better digital advertising.

Maynards Bassetts ‘Sets the Juice Loose’ in High-Stakes Lift Takeover

Maynards Bassetts brings ‘Set the Juice Loose’ back with a high-stakes lift takeover, putting Jelly Babies and Wine Gums in a deliciously dangerous game of survival.

Everywoman in Technology Awards 2027 Open for Nominations, Championing the Women Defining Our Intelligent Future

Nominations are open for the 2027 everywoman in Technology Awards, celebrating the women shaping the future of tech, AI and digital innovation.

The Crunch Is Calling: Old El Paso Brings a New Sound to Dinnertime

The crunch is calling. Old El Paso and VCCP Blue bring a playful new twist to dinnertime, turning the unmistakable crunch of a taco into a call to come together.

Weber Performer Review: Is This the Ultimate Charcoal BBQ?

Summer isn’t over yet. We put the £479 Weber Performer 57cm charcoal BBQ to the test to see if its smoky cooking, clever features and premium design are worth the price.

AI Is Changing How People Shop, and Ecommerce Needs to Catch Up

AI is changing how consumers discover, compare and buy products. Explore what agentic AI means for ecommerce, brand discovery and the customer journey.