MadTech Staff

We Are Social introduces new creator marketing model to combat outdated influencer approaches

We Are Social has launched a new report outlining a creator marketing model designed to help brands move beyond outdated, siloed influencer approaches.

YouTube Named Coolest Brand Among US Kids for Third Year Running

YouTube tops Beano Brain’s 2026 US Coolest Brands ranking for the third year, followed by Netflix and McDonald’s among kids aged 7 to 14.

TfL and VCCP Launch ‘The Stop Is Just The Start’ Campaign

TfL and VCCP launch ‘The Stop Is Just The Start’, a 360 campaign encouraging Londoners to reconnect with public transport and the city.

Yes, The Outrage Was the Point of Sweeney’s Latest Ad. Now Show Us What’s Really Behind “Just Sports”

Sydney Sweeney’s Novig “Just Sports” campaign sparks debate over prediction markets, sports betting, celebrity advertising and the normalisation of gambling.

51Degrees Launches 51Did Digital Advertising Identifier

51Degrees launches 51Did, a digital advertising identifier designed to support privacy-forward ad interoperability, publisher verification and fraud prevention.

Software Companies’ Use of Creator Video Jumps 55% in a Year

Software companies’ use of creator video has risen 55% in a year, nearly quadrupling since 2023, as AI-generated content reshapes marketing strategies.

Octave Expands Audio Advertising Sales to News UK’s YouTube Content

Octave launches direct audio ad sales across News UK’s YouTube content, creating new advertising opportunities around talkSPORT podcasts and livestreams.

Macmillan Appoints VCCP Blue and SomeOne to Evolve Charity Brand

Macmillan Cancer Support appoints VCCP Blue and SomeOne as integrated brand and creative partners, with new campaigns and brand work expected in 2027.