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The convergence of tech and brands

The convergence of tech and brands

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https://madtechmag.com/

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https://madtechmag.com/author/madtechmagazine1/

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http://madtechmagcom.wordpress.com

Posts & Replies Posts
  • The 16 Best Advent Calendars of 2026: Top Christmas Countdowns

    Discover the best advent calendars of 2026 for adults, kids, and pets. Top Christmas countdowns featuring craft spirits, STEM toys, hot sauces, and more.

  • Co-op Funeralcare Encourages Nation to ‘Own the Way You Say Goodbye’ with 10,000 Free Keepsake Journals

    Co-op Funeralcare partners with VCCP to release 10,000 journals helping clients record life stories and personalize future funeral plans.

  • 54% of Brits switch platforms mid-listen as audio and video boundaries blur finds Audion and YouGov study

    Research from Audion and YouGov reveals audio is now ‘format-fluid’, with 54% of Brits switching between audio and video platforms while consuming content.

  • AI Recommendations Need Real-World Proof: 68% of Gen Z and Millennials Trust AI-Suggested Brands More When Seen on OOH

    New research from Bauer Media Outdoor UK shows physical OOH ads boost digital trust, with 68% of 18- to 34-year-olds trusting AI recommendations more when seen on billboards.

  • Allwyn UK Unveils The National Lottery’s Biggest-Ever Festive Campaign ‘This Christmas It Could Be You’

    Allwyn UK partners with VCCP to launch ‘This Christmas It Could Be You’, an integrated festive campaign starring a dreaming reindeer and fronted by Claudia Winkleman.

  • Dogs Trust Celebrates the Power of Rescue Homes in Heartwarming Christmas Campaign

    Dogs Trust partners with VCCP Blue for ‘Every Dog Needs a Happy Place’, a festive campaign highlighting the dedication of dog lovers and the search for forever homes.

  • VCCP and OLIVER Partner with The King’s Trust to Empower Young Creative Talent

    The Challenger Academy joins forces with VCCP, OLIVER, and The King’s Trust to give students hands-on agency experience creating a national brand campaign.

  • Barclays Launches ‘Good Move’ Campaign to Help Close the UK Investment Gap

    Barclays partners with VCCP to launch ‘Good Move’, highlighting its award-winning Barclays Direct Investing platform and the removal of monthly platform fees.

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