MadTech Staff

When trust is lacking, social proof is the answer

When trust is lacking, social proof is the answer By Tom Ridges, CEO and Founder of Herdify While digital marketers have been busy obsessing over things like programmatic buying, supply path optimisation, metrics and AI, a fundamental shift in consumer behaviour has been happening right under their noses. Right now, consumers are quietly checking out…

Müller and Myprotein Launch ‘Together Hits Different’ Campaign

Müller and Myprotein launch ‘Together Hits Different’, a new campaign celebrating teamwork, nutrition and their growing partnership.

Brands launched most back-to-school ads after shoppers stopped buying, 79,000-ad analysis shows

Billo analysis of 79,000 ads finds back-to-school purchases peaked in August 2025, while ad volume continued rising into September.

TrainPal and Partners Help ‘Trips Change Lives’ With Railway 200 Charity Micro-Donations

TrainPal partners with Pennies and Railway 200 to let customers make voluntary charity donations when booking train tickets.

WELCOME TO BURGER KING® FOR BOOMERS.

Burger King has launched Boomer King, a new menu for boomers inspired by iconic 80s and 90s TV shows, with a campaign created by Buzzman.

World Cup ad costs rose 17% as brands battled for attention, says Billo

Advertising costs increased 17% during the World Cup as global brands ramped up spending, according to Billo, which says smaller businesses should now focus on creative relevance rather than bigger budgets.

Allwyn launches biggest-ever campaign for UK debut of Powerball

Allwyn has launched its biggest-ever marketing campaign to support the UK debut of Powerball, featuring TV, OOH, creator partnerships, cinema, social media and AI-powered activations.

Why AI is forcing marketers to rethink the channel model

WSI Digital Advisors founder Peter McKenna explores how AI is breaking down traditional marketing channel silos and reshaping brand strategy, measurement and customer discovery.