MadTech Staff

VCCP and OLIVER Partner with The King’s Trust to Empower Young Creative Talent

The Challenger Academy joins forces with VCCP, OLIVER, and The King’s Trust to give students hands-on agency experience creating a national brand campaign.

Over 1 in 3 People Now Use AI as Brands Face a Fierce New Battle for Attention

We Are Social and Meltwater release the Digital 2027 report, revealing 3.24 billion generative AI users and social media identities reaching 5.81 billion globally.

Five Guys Launches Prime Video Docuseries ‘On the Line: The World Burger Games’

Five Guys releases a five-part Prime Video docuseries following international crew members competing in fast-paced burger challenges for a $100,000 prize.

British Gas Launches ‘Sounds Like a Job for British Gas’ Campaign with VCCP

British Gas partners with VCCP to launch ‘Sounds like a job for British Gas’, highlighting its whole-home repairs and a new ‘No Fix, No Fee’ boiler promise.

4 in 10 Consumers Reject AI Influencers as Skepticism Over Virtual Creators Grows

Despite rising brand adoption of virtual creators, nearly 40% of consumers respond negatively to AI influencers, favoring authentic human connections instead.

UK Marketing Budgets Hit Nine-Quarter High: Industry Leaders React to the Q3 2026 IPA Bellwether Report

The Q3 2026 IPA Bellwether Report shows UK marketing budgets grew at their fastest rate in nine quarters (+14.3%), driven by video, online, and promotions.

Just Eat Takeaway.com Unveils New Global Brand Platform ‘Stay Just Where You Are’

Just Eat Takeaway.com partners with VCCP to launch ‘Stay Just Where You Are’, an emotional new global platform built on saving time for life’s best moments.

Yoto Launches Global Brand Platform ‘It’s a Listening Thing’ Created by Akcelo

Kids’ audio brand Yoto launches its new global campaign ‘It’s a listening thing’ created by Akcelo, supporting the rollout of 4th Gen Yoto players worldwide.