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Empathy gap exposed as brands prioritise efficiency over emotional experience
New global research from Designit reveals emotional states are the most overlooked factor in service design, exposing empathy gaps that weaken customer experience, trust, and long-term brand loyalty.
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Cyber Risk Overtakes Geopolitics as Top Business Threat, Zero100 Research Finds
Zero100 research reveals cyber incidents are now the top business continuity threat, while leaders doubt AI can deliver promised resilience and transformation.
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adam&eve\TBWA launches ‘Calling All Heroes’ for LEGOLAND Resorts ahead of Galacticoaster debut
adam&eve\TBWA unveils ‘Calling All Heroes,’ a cinematic recruitment-style campaign for LEGOLAND Resorts’ $90m Galacticoaster, inviting families to design spacecraft and save the park in an immersive space adventure.
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Domino’s launches CHICK ’N’ DIP with surreal flavour-filled campaign by VCCP
Domino’s launches CHICK ’N’ DIP with a surreal VCCP campaign, using playful characters and bold storytelling to reposition the brand beyond pizza and tap into rising chicken demand.
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Maternal Health AI Startup Matresa Raises £315K to Address UK Care Crisis
Maternal health AI startup Matresa has raised £315,000 in pre-seed funding to launch its personalised preventative care platform, tackling rising maternal complications and improving support for mothers across the UK.
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Great Western Railway Revives South West & Wales Myths in New Famous Five Campaign with adam&eve\TBWA
Great Western Railway launches its ninth Famous Five campaign, inspired by South West and Wales myths and legends. Created with adam&eve\TBWA, the multi-channel campaign promotes leisure rail travel across Cardiff, Bath, Oxford and beyond.
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New Year Upgrades: Best Tech & Wellness products for 2026
From wearable health trackers and LED skincare to productivity apps and smart commuter gear, these tech, wellness and lifestyle products are helping define healthier, smarter living in 2026.
The convergence of tech and brands 