MadTech Staff

Globo Selects Adform as One of Its Programmatic Platform Partners to Power Client Campaigns Across Brazil

Globo selects Adform as a programmatic platform partner in Brazil, powering precise, outcome-driven campaigns across CTV, DOOH and digital inventory.

Go.Compare Returns to This Morning for a Second Year with Expanded Sponsorship

Go.Compare renews its sponsorship of ITV’s This Morning for a second year, with Hearts United expanding the partnership across TV, streaming, social and YouTube.

Back to School: The Commercial Moment Becoming Increasingly Important for Brands

Back-to-school is becoming a bigger opportunity for brands. Discover how changing routines, shopping habits, media consumption and social influence are reshaping the season.

Omnicom Media Launches Hearts United, a New Global Media Network Built for Growth

Omnicom Media officially launches Hearts United, a new 40-market global media agency combining Hearts & Science and Mediahub to drive client growth.

A structural mismatch – measuring clicks in a quality-craved ecosystem

RTB House’s Denise Cornelissen explores why clicks are no longer enough, and how marketers can use AI and deeper intent signals to drive better digital advertising.

Brewing Better: The Coffee Gadgets Worth Making Room for

Discover the best coffee gadgets for home, from espresso machines and coffee grinders to milk frothers, filter coffee makers, capsules and boiling water taps.

Maynards Bassetts ‘Sets the Juice Loose’ in High-Stakes Lift Takeover

Maynards Bassetts brings ‘Set the Juice Loose’ back with a high-stakes lift takeover, putting Jelly Babies and Wine Gums in a deliciously dangerous game of survival.

Everywoman in Technology Awards 2027 Open for Nominations, Championing the Women Defining Our Intelligent Future

Nominations are open for the 2027 everywoman in Technology Awards, celebrating the women shaping the future of tech, AI and digital innovation.