MadTech Staff

AI Is The Infinite Content Hack But Brands Still Need That One Good Idea

As AI makes content production faster and more abundant, SAMY’s CCO Americas Hernán Cerdeiro argues that brands should focus less on volume and more on ideas that resonate with communities, travel across platforms and inspire participation.

Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year

Research by PrimeAudience, conducted by Censuswide, reveals that 90% of marketers expect to change their audience strategy in the next year, even as 92% say they are confident their current targeting reaches the right people. The UK study highlights varied approaches to audience planning, with agencies favouring DSP-built audiences and brands most commonly selecting third-party…

Elmwood announces appointment of new Creative Director for US Studio

Brand and design consultancy Elmwood, part of MSQ Group, has appointed Elisa Maezono as Creative Director for the US. Based in New York, Maezono will work across key corporate accounts including Alcon and Mars, partner with Creative Director Amelia Cheung, and report to Executive Creative Director Justin Fines. Her previous work includes brand identity projects…

ASOS Hack: Customer Data Breached After ‘ASOS HACKED’ App Notifications

ASOS confirms hackers accessed customers’ basic personal information after an “ASOS HACKED” notification appeared through its app. Here’s what we know.

Prime Day: Why Brands Need to Look Beyond the Sales Spike

Prime Day creates a major spike in consumer intent, but experts say brands need to look beyond short-term sales to drive retention and long-term value.

‘Not As Sweet As They Look’: Sour Patch Kids debut in first ever UK advertising campaign

Sour Patch Kids is making its UK advertising debut with ‘Not As Sweet As They Look’, a new campaign created by VCCP. Featuring special-build OOH sites targeting OREO posters, alongside playful scenes of tug of war and aggressive tennis, the campaign brings the brand’s sweet-but-sour personality to life for Gen Z and Millennial audiences.

Vitality Launches ‘Your Health’s Best Friend’ Campaign With VCCP

Vitality and VCCP have launched a new campaign highlighting the insurer’s prevention-first approach to health and life insurance. Fronted by Stanley the dachshund, the campaign aims to show how Vitality supports members in building healthier habits.

We Are Social introduces new creator marketing model to combat outdated influencer approaches

We Are Social has launched a new report outlining a creator marketing model designed to help brands move beyond outdated, siloed influencer approaches.