MadTech Staff

Pot Noodle Brings Back the Slurp in a Horror-Themed Cinema Campaign

Pot Noodle’s infamous ‘slurp’ is back in a new tongue-in-cheek campaign that reinforces the ‘King of Snacks’ brand platform, Nothing Satisfies Like Pot Noodle.

Omnicom Media UK Appoints Stevie Johnson as Head of Creo to Lead Influencer Marketing

Omnicom Media UK has appointed Stevie Johnson as Head of Creo, strengthening its influencer marketing capabilities across UK agencies.

CommBox Launches Era AI Voice to Automate Enterprise Calls End-to-End

CommBox introduces Era AI Voice, an enterprise-grade AI voice agent that automates customer conversations end-to-end, integrates with core systems, and delivers fast, measurable business impact.

SERIOUS PEOPLE ARE ANNOYING.EXCEPT WHEN IT COMES FROM ALLIANZ.

Allianz France flips its “overly serious” reputation on its head with a playful, self-deprecating campaign. Launching across TV, OLV, social, and OOH, the campaign shows how seriousness can be annoying—except when it comes from your insurer.

Two-Thirds of Homeowners Predict Smart Tech Will Be Essential by 2030

62% of homeowners say smart technology will be essential in every home by 2030, with energy efficiency, convenience, and cost savings driving adoption. Top searched devices include smart dehumidifiers, TVs, and robot vacuums.

Azerion Launches Mind Map to Target Consumers When They’re Most Receptive to Ads

Azerion’s new Mind Map planning tool helps advertisers reach audiences based on mindset, identifying when consumers are most cognitively and emotionally receptive to brand messages.

Mediaocean’s 2026 Advertising Outlook Reveals AI’s Rise — and the Execution Gap Holding Marketers Back

Mediaocean’s 2026 Advertising Outlook shows AI moving from experimentation to execution, while fragmented systems continue to slow progress across planning, activation, and measurement.

The Wilful Group Launches Ecosphere to Measure and Cut the Carbon Impact of Influencer Marketing

Ecosphere is a new, first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of influencer marketing within Scope 3 emissions.