MadTech Staff

Adform Appoints Former HR VP Dovilė Buinickaitė as Senior VP

Adform promotes Dovilė Buinickaitė to Senior Vice President, People and Culture, to lead global talent strategy, enhance leadership development, and foster a high-performance, data-driven organisational culture.

Richmond doubles down on everyday food moments in new campaign

Richmond launches a new masterbrand campaign with Joint celebrating everyday British mealtime rituals, combining out-of-home advertising with social content to strengthen brand affinity and drive growth.

Best Mother’s Day Gifts 2026: Thoughtful Ideas Mum Will Actually Use

Looking for the perfect Mother’s Day gift? This 2026 gift guide features thoughtful ideas from smart home gadgets and skincare tech to outdoor gear and coffee upgrades mum will actually love.

Live Shopping Research Reveals Brand Storytelling Drives Sales More Than Discounts

Dizplai’s new The Impulse Lab report reveals that live shopping viewers respond better to compelling product stories than discounts, boosting satisfaction, reducing churn, and unlocking long-term revenue.

International Women’s Day 2026: Women in adtech share why “Give to Gain” matters for the future of the industry

Industry leaders from Magnite, Uber Advertising, RTB House and more share their views on International Women’s Day 2026 and why the “Give to Gain” theme matters for women in adtech, AI and digital marketing.

Cadbury Revives ‘Made to Share’ With New OOH Campaign Celebrating Small Acts of Kindness

Cadbury’s award winning Made to Share campaign returns with a new OOH and print series celebrating everyday acts of generosity, reinforcing the brand’s message that kindness is found in life’s smallest moments.

Why AI Still Isn’t Working for Women

On International Women’s Day 2026, experts warn AI bias and lack of female representation risk reinforcing gender inequality, highlighting the urgent need for safer, more inclusive artificial intelligence development.

Empathy gap exposed as brands prioritise efficiency over emotional experience

New global research from Designit reveals emotional states are the most overlooked factor in service design, exposing empathy gaps that weaken customer experience, trust, and long-term brand loyalty.