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Scotland’s search for the next marketing industry leaders helps retain talent in Scotland
The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.
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Just One in Four Retailers Are Ready for AI-Driven Commerce, Patchworks Study Finds
New research from Patchworks reveals that only 27% of UK retailers have the connected, scalable technology required to support AI-driven and agentic commerce, despite rising AI investment across the sector.
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How AI will rewrite marketing in 2026
AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.
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Cadbury Celebrates Imperfect Acts of Generosity in Poignant ‘Homesick’ Campaign
Cadbury Dairy Milk unveils ‘Homesick’, a new VCCP campaign celebrating the small, imperfect gestures of generosity that bring us closer, even when we’re far from home.
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AI bubble burst? New research suggests 2026 will be make or break year for business leaders
New research from Tech Show London reveals a widening gap between AI investment and strategic confidence, warning 2026 will be a make or break year for business leaders.
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John Frieda Relaunches Globally with Bold New ‘Salon Attitude. Every Day.’ Platform
John Frieda relaunches globally with ‘Salon Attitude. Every Day.’ — a bold new campaign by VCCP that puts confidence and everyday transformation at the heart of haircare.
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CES 2026: Industry Leaders on What Comes Next for Advertising
At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.
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Joint launches first campaign for Pilgrim’s Europe
Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.
The convergence of tech and brands 