MadTech Staff

Teads Appoints Former TikTok Executive Jit Shergill as UK Head of Sales to Drive Agency Growth and CTV Expansion

Teads has appointed former TikTok commercial leader Jit Shergill as UK Head of Sales, strengthening agency partnerships and accelerating growth across omnichannel advertising and CTV.

DevOps Vulnerabilities Surge in 2025 as High-Severity Threats Dominate Software Supply Chains

New research from GitProtect.io reveals DevOps platforms patched 236 vulnerabilities in 2025, with 59% rated high or critical severity, highlighting growing software supply chain security risks.

YouTube Leads Global Streaming Ad Investment Growth, New DoubleVerify Research Reveals

DoubleVerify’s 2026 Global Insights report reveals YouTube leads global streaming ad investment growth, with marketers also increasing spend across Netflix, Amazon Prime and Samsung streaming platforms.

O2 Celebrates Inclusive EU Roaming with New Football-Themed Summer Campaign by VCCP

O2 has launched a new integrated campaign highlighting its inclusive EU roaming offering, helping customers discover hidden football hotspots across Europe with up to 25GB of roaming at no extra cost.

Adform and Adsquare Launch Industry First Agentic Real Time Framework Integration

Adform and Adsquare have launched an industry first ARTF integration, enabling privacy safe agentic media buying and real time signal activation within DSP environments.

The Sun partners with Hawkstone for ‘Proper Football Daily’ World Cup show

The Sun and Hawkstone have partnered on new World Cup social video series Proper Football Daily, featuring Shaun Custis, Dean Scoggins, Will Pugh and former England defender Kyle Walker.

Primark Launches Cinematic Summer Campaign ‘The Get Away’ With VCCP

Primark unveils ‘The Get Away’, a cinematic new summer campaign by VCCP celebrating fashion-forward style at affordable prices across the UK, US and Spain.

Mediaocean Appoints Iván Markman as President and COO to Lead AI Driven Transformation

Mediaocean has appointed former Yahoo executive Iván Markman as President and COO to accelerate AI driven advertising innovation and operational growth.