MadTech Staff

VivaTech Confidence Barometer 2026 Reveals a Tech World Torn Between Trust and Control

VivaTech’s 2026 Confidence Barometer reveals strong executive trust in AI and rising investment in cybersecurity alongside growing concerns over sovereignty and data risk.

Why the World’s ‘Weirdest’ Businesses Are Booming — and What Buyers Should Learn From Them

From crying cafés to rent-a-friend services, unconventional businesses are thriving worldwide by solving modern problems like loneliness, burnout and time scarcity.

EdTech Founder Breaks Guinness Record to Prove Memory Training Works Under Extreme Stress

A memoryOS co-founder and two-time World Memory Champion set a Guinness World Record by recalling 47 capital cities in one minute on a rollercoaster—proving that memory training works even under extreme stress.

YouGov Releases Best Brand Rankings 2026, Revealing the Strongest Brands in the US and Worldwide

YouGov has released its Best Brand Rankings 2026, highlighting the top 50 global brands and the strongest performers in the US.

Pot Noodle Brings Back the Slurp in a Horror-Themed Cinema Campaign

Pot Noodle’s infamous ‘slurp’ is back in a new tongue-in-cheek campaign that reinforces the ‘King of Snacks’ brand platform, Nothing Satisfies Like Pot Noodle.

Omnicom Media UK Appoints Stevie Johnson as Head of Creo to Lead Influencer Marketing

Omnicom Media UK has appointed Stevie Johnson as Head of Creo, strengthening its influencer marketing capabilities across UK agencies.

CommBox Launches Era AI Voice to Automate Enterprise Calls End-to-End

CommBox introduces Era AI Voice, an enterprise-grade AI voice agent that automates customer conversations end-to-end, integrates with core systems, and delivers fast, measurable business impact.

SERIOUS PEOPLE ARE ANNOYING.EXCEPT WHEN IT COMES FROM ALLIANZ.

Allianz France flips its “overly serious” reputation on its head with a playful, self-deprecating campaign. Launching across TV, OLV, social, and OOH, the campaign shows how seriousness can be annoying—except when it comes from your insurer.