MadTech Staff

Outra Names Fred Jones CEO to Drive Growth and Data Innovation

Household intelligence brand Outra has appointed Fred Jones as CEO, with the experienced leader set to guide the company’s growth strategy while continuing his role as CEO of sister business Upstix.

Daily Mail and DAZN join LiveRamp’s data collaboration network to power people-based advertising

LiveRamp has added Daily Mail and DAZN to its data collaboration network, enabling privacy-safe, people-based advertising and improved measurement across premium news and CTV environments.

Red Bull Makes Gaming History With First Ever Playable Tetris Game in the Sky

Red Bull has made gaming history with the world’s first playable Tetris game in the sky, using more than 2,000 drones at the Dubai Frame as Turkey’s Fehmi Atalar was crowned the inaugural World Champion.

Gifts for Her 2025: Thoughtful, Design-Led Christmas Gift Ideas She’ll Actually Use

Discover the best Christmas gifts for her in 2025, from beauty tech and wellness tools to thoughtful, design-led products that enhance everyday life.

DoubleVerify Becomes First TikTok Marketing Partner for Impression-Level Attention Measurement

DoubleVerify has expanded DV Authentic Attention to TikTok, becoming the first badged TikTok Marketing Partner to deliver impression-level attention insights for campaign optimisation.

The 2025 Parent-Approved Gift Guide: smart & Thoughtful Ideas for Every Age

Shop the top parent-approved gifts for 2025 — from sensory strollers to creative tech and screen-free learning. Practical, fun ideas for every age.

Adform Teams Up with RTL AdAlliance to Drive Transparent Addressable TV Buying

Adform has partnered with RTL AdAlliance to enable transparent, data-driven programmatic addressable TV buying, launching in Austria with expansion planned across Europe.

The Great Business Block: Why Half of Brits Want to Be Their Own Boss But Never Try

Half of Brits want to be their own boss, yet myths about cost, risk and red tape stop them. New AnyBusiness data uncovers the UK’s confidence crisis.