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The convergence of tech and brands

The convergence of tech and brands

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  • The Sun partners with Hawkstone for ‘Proper Football Daily’ World Cup show

    The Sun and Hawkstone have partnered on new World Cup social video series Proper Football Daily, featuring Shaun Custis, Dean Scoggins, Will Pugh and former England defender Kyle Walker.

  • Primark Launches Cinematic Summer Campaign ‘The Get Away’ With VCCP

    Primark unveils ‘The Get Away’, a cinematic new summer campaign by VCCP celebrating fashion-forward style at affordable prices across the UK, US and Spain.

  • Mediaocean Appoints Iván Markman as President and COO to Lead AI Driven Transformation

    Mediaocean has appointed former Yahoo executive Iván Markman as President and COO to accelerate AI driven advertising innovation and operational growth.

  • Kreab London Appoints Former Deputy Prime Minister Dominic Raab as Senior Advisor

    Kreab London has appointed former UK Deputy Prime Minister Dominic Raab as Senior Advisor, supporting clients on defence, geopolitics and public policy.

  • INCRMNTAL Launches AURORA, the First LLM-Powered Analyst Built on Incrementality Data

    INCRMNTAL has launched AURORA, a conversational AI analyst built on incrementality data that helps marketers make faster, smarter budget and performance decisions using causal AI and always-on measurement.

  • Cadbury Launches ‘Win For Your Squad’ Football Campaign Featuring Declan Rice and Lauren James

    Cadbury has launched ‘Win For Your Squad’, a new integrated football campaign by VCCP featuring Declan Rice, Lauren James and Virgil van Dijk, celebrating generosity, friendship and shared experiences.

  • Estrella Damm captures spirit of summer in Barcelona in major new UK campaign starring Albert Salazar

    Estrella Damm’s new UK campaign stars Albert Salazar and celebrates the spirit of Barcelona, showing how one sip of the iconic lager can transport drinkers back to sun-filled Mediterranean memories.

  • Best Summer Essentials for 2026: The Travel, Beauty and Outdoor Products Worth Packing and Using All Season

    From portable WiFi and smart luggage trackers to high-performance SPF and outdoor cooking upgrades, these are the best summer essentials for 2026 tested during holidays, staycations and everyday summer life.

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