MadTech Staff

Dr. Oetker Launches Festive Gingerbread Campaign With a Playful Christmas Twist

Dr. Oetker’s new festive campaign introduces Ginger, a handcrafted stop-motion gingerbread character bringing cozy Christmas baking to life with a playful twist.

Pets Win Black Friday: AOV Soars and Revenue Climbs 44%

Pets led Black Friday spending as AOV surged 56% and revenue climbed 44%, while discretionary categories like Home, Jewellery and Children declined.

From Desk to Dustbin: 1 in 6 Brits Throw Away Their Office Secret Santa Gift

A new HIPPO survey shows 1 in 6 Brits throw away their office Secret Santa gift, naming colleagues the worst Christmas gift-givers and highlighting rising festive waste.

Tinuiti Launches AdCopy AI, Delivering 15%+ Lift in Search Performance for Early Users

Tinuiti launches AdCopy AI—built on Google Gemini and the Bliss Point platform—cutting ad-copy production time to minutes and driving 15%+ performance lifts for early adopters.

A Very SMART Christmas: The Best Smart Home Gifts for 2025

Discover the smartest home, wellness and kitchen gadgets to gift this Christmas. From tech organisers to luxury comforts, find stylish, thoughtful upgrades for every home.

UK Budget 2025: Retail, Fintech and Wealth Leaders Warn of Mounting Pressure

Retail, fintech, loyalty and wealth leaders react to the UK Budget 2025, warning of tighter margins, rising pressure and policies that risk slowing growth.

New Burger King ‘Silent Campaign’ Celebrates the Whopper® With Immersive ASMR-Style Film

Burger King launches its new ‘Silent Campaign’ by Buzzman — a one-shot, no-voiceover Whopper® film — and introduces the new Whopper® Rings with cheddar and onion rings.

Is Black Friday Still Even A Thing?

Evolving shopper habits are reshaping media planning. Learn how timing, targeting, messaging and authenticity help brands reach consumers across the buying journey.