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Imagination hires Gavin Miller as new Global Environmental Sustainability Lead
Award-winning global experience design company, Imagination, has appointed Gavin Miller as its Global Environmental Sustainability Lead, responsible for developing and rolling out the business’ global environmental sustainability strategy. Miller joins Imagination from sustainability consultancy Profitabl where he has helped businesses bring a sharp commercial and sustainability focus to their organisations. Prior to this, Miller has…
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Oscar Winners Chop Their Locks for Protesters in Iran
Oscar-winning actors Marion Cotillard and Juliette Binoche, as well as other French stars of screen and music, filmed themselves chopping off locks of their hair in a video posted Wednesday in support of protesters in Iran. “For freedom,” Binoche said as she hacked a large handful of hair off the top of her head with…
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Cayman Islands stuns with new creative marketing campaign
The Cayman Islands will soon roll out a new tourism marketing campaign to attract visitors to the island.
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ASOS: We focused too much on performance marketing with ‘insufficient’ brand spend
Ecommerce fashion retailer plans to spend more on “awareness” and “story-telling”.
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Brand loyalty vs relevance: Have we figured consumers out?
Marketing today has taken a completely different form compared to what it was five or 10 years ago. Before the rise of digital, technology, machine learning and with limited data access, a marketer’s task was simple and straight-forward – follow the simple framework of Marketing 101 that we have all been exposed to by the…
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Econsultancy launches groundbreaking learning model to bridge the growing digital marketing and ecommerce skills gap
86% of leading UK marketers believe that on-the-job training is more important than a university degree
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Northwestern Mutual Launches “The Great Realization” Campaign Created by Agency MIRIMAR
If not now, then when? That’s the sentiment behind Northwestern Mutual’s fully integrated, cross-platform advertising campaign launching September 8th during the 2022 NFL season kickoff game between the Buffalo Bills and the Los Angeles Rams. Independent creative company and agency of record MIRIMAR created a TV, digital, and social media campaign that will air nationally throughout 2023.
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Profit to purpose: Simon Griffiths shares his marketing, tech, and leadership tips
Simon Griffiths spent 50 hours sitting on a toilet in a cold warehouse to crowdfund his, Jehan Ratnatunga and Danny Alexander’s business idea — a toilet paper e-commerce business which puts its profits into building toilets in impoverished communities. Since 2012, it has made more than $20 million in profits, donating half to non-profit partners…
