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  • VaynerMedia London launches first campaign for Durex – #FitMatters

    The influencer based campaign encourages people to take control of their sexual experience by raising awareness that when a condom fits right, sex feels better.

  • Twitter’s ad revenue slows as Musk deal hangs in the balance

    Twitter reported disappointing second quarter earnings with revenue declining by 1% as its advertising business slowed significantly, which it attributed to a combination of macroeconomic challenges and uncertainty over its future ownership. Revenue of $1.18 billion in the three months ending June 30 was 11% below analyst expectations and down from a 16% growth rate…

  • The four consumer trends that will shape the rest of 2022 and beyond

    Article written by Verity Brown, Managing Director, The Specialist Works Like all economies, the UK economy is prone to pressure from global events. Even before the ever-growing threat of the Ukrainian war and the cost-of-living crisis,  the IMF cut its global growth forecasts for 2022, impacted by Omicron, blocked and interrupted supply chains, and China’s…

  • Insights: How a martech stack can benefit your company

    Using data-driven insights, marketing teams can optimise their efforts throughout the customer journey, making communication ever-more personalised and effective at channelling leads into prospects To anyone working outside of marketing or the tech world in general, the term ‘martech’ might sound like just another sales and marketing portmanteau in a long line of technologies, which…

  • Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web

    Over the past few years, there have been a number of changes impacting advertising – whether that’s increasing consumer privacy regulations or third-party cookies disappearing. We’ve seen third-party cookies blocked in Firefox and Safari, and Google follow suit in Chrome by introducing its Privacy Sandbox, while Apple has overhauled its Identifier for Advertisers (IDFA) and…

  • Navigating the Metaverse, Crypto and NFTs

    There is so much going on with new technologies in marketing and creative industries at the moment that it can often feel overwhelming – Metaverse, crypto, NFTs, Web3, AI – if it’s not an H&M virtual showroom in the metaverse, it’s Spotify creating tools for artists to experiment with NFTs. Sure, we’re living in exciting times, but…

  • New media agency PASHN launches to deliver specialist solutions for fashion, leisure and entertainment brands

    PASHN – a specialist media agency serving fashion, leisure and entertainment brands – has launched. Founded by David Swannell and Adam Hopkinson, together with clients Boohoo Group and Prevayl, the agency will use its long-standing collective expertise in these sectors to deliver relevant and contemporary media solutions for the brands and releases that provide the world’s…

  • FTX MLB Home Run Derby X Debut in London by Numbers

    The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9m total event views across MLB’s social channels where fans watched the Yankees beat the Red Sox 42-40 in the final. At the heart of the event was the electrifying new baseball…