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Commercial radio beats BBC in summer numbers for first time since 1990s
Rise in listening hours down to BBC budget cuts and rivals’ investment in marketing.
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Imagination strengthens UK and Europe leadership with new Executive Creative Director
Global Experience Design Company Imagination boosts creative offering with new senior hire.
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WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA report is a classic “curate’s egg”, showing that despite recovering from Covid the sector is now facing more uncertainty from the economic meltdown.
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Analytic Partners Names Fleur Sohtz as Chief Marketing Officer, Charged with Driving Brand and Commercial Growth
As the new CMO, Sohtz will focus on building data-driven commercial strategies and unlocking new opportunities for the company and customers.
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The four consumer trends that will shape the rest of 2022 and beyond
Article written by Verity Brown, Managing Director, The Specialist Works Like all economies, the UK economy is prone to pressure from global events. Even before the ever-growing threat of the Ukrainian war and the cost-of-living crisis, the IMF cut its global growth forecasts for 2022, impacted by Omicron, blocked and interrupted supply chains, and China’s…
The convergence of tech and brands 