MadTech Staff

DoubleVerify Becomes First TikTok Marketing Partner for Impression-Level Attention Measurement

DoubleVerify has expanded DV Authentic Attention to TikTok, becoming the first badged TikTok Marketing Partner to deliver impression-level attention insights for campaign optimisation.

The 2025 Parent-Approved Gift Guide: smart & Thoughtful Ideas for Every Age

Shop the top parent-approved gifts for 2025 — from sensory strollers to creative tech and screen-free learning. Practical, fun ideas for every age.

Adform Teams Up with RTL AdAlliance to Drive Transparent Addressable TV Buying

Adform has partnered with RTL AdAlliance to enable transparent, data-driven programmatic addressable TV buying, launching in Austria with expansion planned across Europe.

The Great Business Block: Why Half of Brits Want to Be Their Own Boss But Never Try

Half of Brits want to be their own boss, yet myths about cost, risk and red tape stop them. New AnyBusiness data uncovers the UK’s confidence crisis.

Santa in a Bulletproof Vest: Finnish Peace Foundation Issues Global Warning

Santa in a bulletproof vest: CMI’s new campaign spotlights record military spending and calls for greater support for global peacebuilding.

Three Years After ChatGPT: Has GenAI Made Coding Better or Worse?

Three years after ChatGPT, Octopus Deploy experts reveal how GenAI is reshaping coding—boosting productivity but also amplifying risks, debt and defects.

Dr. Oetker Launches Festive Gingerbread Campaign With a Playful Christmas Twist

Dr. Oetker’s new festive campaign introduces Ginger, a handcrafted stop-motion gingerbread character bringing cozy Christmas baking to life with a playful twist.

Pets Win Black Friday: AOV Soars and Revenue Climbs 44%

Pets led Black Friday spending as AOV surged 56% and revenue climbed 44%, while discretionary categories like Home, Jewellery and Children declined.