MadTech Staff

The Limits of Nostalgia: Why Heritage Brands Struggle to Capture Young Audiences

Nostalgia once helped heritage brands sustain loyalty, but in 2025 its power is fading. As Gen Z and Gen Alpha redefine relevance, brands must evolve beyond legacy and reinvest in innovation, purpose, and cultural agility to stay connected to the next generation.

Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution

Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives real conversions — setting a new benchmark for performance measurement in the AI-driven commerce era.

Visualsoft Appoints Lucy Dixon as CFO to Accelerate Shopify Growth

Visualsoft has appointed Lucy Dixon as Chief Financial Officer to lead its next phase of growth, strengthening its position as a leading UK Shopify agency. With a focus on data-driven strategy and sustainable profitability, Lucy will help shape Visualsoft’s continued expansion and innovation.