MadTech Staff

From Texas to Tokyo: Kwik Fit’s Absurdly Brilliant 20,000 Mile Billboard Stunt

Kwik Fit has unveiled a bold new out-of-home campaign with VCCP to celebrate the 20,000 mile guarantee on Bridgestone Turanza 6 tyres. In an absurd yet attention-grabbing stunt, the automotive brand placed ads in far-flung locations nearly 20,000 miles from the UK — including billboards in Texas and Tokyo, and an ad van in Sydney.…

Toast launches StoryX: AI-powered platform uncovering authentic brand stories

Toast launches StoryX, an AI-powered story-finding platform uncovering authentic voices and narratives, helping brands connect with audiences through real stories.

Karl Fazer blends AI innovation with indulgence in new campaign

Karl Fazer unveils the Desire-a-Bar, the world’s first AI-powered chocolate bar that detects desire and rewards chocolate lovers in Helsinki.

LEGO® Party! launches today with 60 minigames and endless customisation

LEGO® Party! launches today with 60 minigames, themed Challenge Zones, and endless customisation across PC, consoles and retail editions.

OnePlus confirms global launch of the OnePlus 15, reveals Sand Storm design

OnePlus confirms global launch of the OnePlus 15 in a new Sand Storm design, featuring aerospace-grade ceramic coating for toughness and style.

Fashion, beauty and travel top spending priorities despite economic pressures

New Aqua research shows 70% of Brits are influenced by social media to spend, with 61% later regretting purchases.

soundcore Brings True Home Cinema Experience with Nebula X1 Pro Projector

soundcore has unveiled the Nebula X1 Pro, a next-generation 4K Ultra HD projector with Dolby Atmos surround sound and a unique mobile theatre station design. Featuring 3,500 ANSI lumens, detachable wireless speakers, dual subwoofers and a 200-inch inflatable screen, the X1 Pro delivers a complete indoor-outdoor cinematic experience.

VCCP Appoints Award-Winning Creative Yan Elliott as Creative Director in London

Global agency VCCP has appointed multi award-winning creative Yan Elliott as Creative Director. With 25 years’ experience creating iconic campaigns for brands including Dr Pepper, Orange and Sky, Elliott will lead creative work on Barclays and other major clients.