MadTech Staff

SXSW London Confirms Return to the Capital with 2026 Dates and Open Call for Ideas

SXSW London has confirmed its second year in East London from 1–6 June 2026 and opened submissions across its Conference, Music and Screen programmes. The festival will feature 15 conference tracks spanning AI, innovation, immersive realities and more. Tickets go on sale 20 October 2025.

Withings and Clue Partner to Empower Women with Smarter Health and Cycle Tracking

Withings and Clue announce a new partnership integrating ScanWatch 2 with Clue Plus to give women deeper health and cycle insights. A launch bundle offers the watch and a 1-year Clue Plus subscription at a reduced price.

Black Friday 2025: 84% of 25–34s Plan to Redeem Rewards Instead of Chasing Discounts

New LoyaltyLion research reveals younger shoppers now see Black Friday as a loyalty tipping point, with 84% of 25–34s planning to redeem rewards and join loyalty schemes.

New Co-op Funeralcare Campaign Empowers Families to ‘Own Their Goodbye’

Co-op Funeralcare’s new campaign “1 Brilliant Life” reframes funerals as personal celebrations, empowering families to say goodbye in their own way — with warmth, honesty and choice at the heart.

The Desensitization of Gen Z on Social Media

The video of Charlie Kirk’s assassination — amplified online — signals a chilling shift: social media now spreads images of real death with the same ease as memes. It’s time to demand humanity.

HP and Riot Games Reveal OMEN 35L VALORANT Desktop for Gamers

HP has unveiled the OMEN 35L VALORANT Limited Edition desktop at Champions Paris 2025, blending esports-ready performance with VALORANT-inspired design for fans and competitive gamers alike.

From Check-In to Checkout: easyHotel Launches Fully Digital Guest Experience with apple

easyHotel has launched Apple Wallet room keys at its London City Shoreditch and Paris Aubervilliers hotels, enabling guests to unlock rooms with iPhone or Apple Watch while reducing waste.

New Zipfizz Campaign Blends Nostalgia and Humour in Bold Brand Refresh

Zipfizz unveils its refreshed identity with Designit through the Gen Z-focused Get That Good Energy campaign, combining nostalgia, humour and wellness to highlight its new Strawberry Kiwi flavour.