MadTech Staff

HMRC Launches New ‘You’re On It’ Campaign Featuring Rubber Ducks and Musical Sponges

HMRC launches a new ‘You’re On It’ campaign using surreal humour to promote its app, encouraging UK adults to manage tax easily and securely through digital tools.

Beyond Desktop: six channels to drive CPA success for Cyber Weekend 2025

Dom Coleridge, Commercial Director at Scale Digital, shares six key channels beyond desktop that brands can leverage to drive CPA success during Cyber Weekend 2025 — from Amazon and influencers to mobile, CTV, voice commerce, and affiliate.

The North Face Launches “The Coldest Dub” Remix Challenge to Champion the Next Generation of Grime Producers

The North Face launches The Coldest Dub, a social remix challenge with D Double E to spotlight emerging grime producers, celebrate underground culture, and release a winning track.

Where’s Rudolph? Elisa Launches Smart Reindeer Collars with Satellite Tracking in Finland

Elisa has launched an IoT-powered reindeer tracking service in Finland, combining smart collars and satellite positioning to help herders monitor reindeer welfare in real time across Lapland’s vast wilderness.

Mastering omnichannel advertising requires joined-up thinking

Rebecca Ackers, VP Commercial UK at Magnite, explores how advertisers can master omnichannel advertising through unified data, interoperable tech, and collaboration — turning fragmented campaigns into connected, performance-driven strategies.

Brave Movement Launches ‘3rd Richest Nation’ Campaign Urging G20 to Invest in Child Protection

The Brave Movement’s ‘3rd Richest Nation’ campaign calls on G20 leaders to invest in ending violence against children — a $7 trillion global issue — reframing child protection as one of the world’s greatest economic opportunities.

O2 Launches ‘Give Time’ Christmas Campaign Celebrating Shared Experiences

O2’s new Christmas campaign, ‘Give Time’, celebrates the power of shared experiences through its Priority rewards programme, inviting customers to gift time together instead of things this festive season.

Entries Open for The Marketing Society Star Awards 2026

Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity, and innovation are shaping the future of marketing.