MadTech Staff

Walkers Celebrates Iconic Flavours in New Nationwide OOH Campaign

Walkers’ new ‘Everyone Has a Flavourite’ campaign celebrates 10 iconic flavours plus two new launches, Sticky Teriyaki and Masala Chicken, with bold visuals bringing the brand’s assets and playful spirit to life.

O2 Powers UK’s Most Remote Gig in Glencoe with Sofar Sounds

O2 and Sofar Sounds hosted the UK’s most remote gig in Glencoe with Kojey Radical, Hamzaa, Victor Ray, and Au/Ra — powered by O2’s award-winning network and streamed to London.

HP OmniBook Ultra Flip 14″: Is This the AI Laptop We’ve Been Waiting For?

The HP OmniBook Ultra Flip 14 combines 2-in-1 versatility, AI-driven Copilot features, solid performance, and all-day battery life—perfect for creatives, multitaskers, and modern professionals in 2025.

Volkswagen Launches ‘YourVolkswagen’ Social-First Campaign Celebrating Real Fans

Volkswagen launches the next phase of YourVolkswagen, a social-first campaign celebrating real drivers and fans, sharing authentic stories of long-term love for the iconic car brand.

Guinness Tops Most Recommended consumer Brands 2025 in the US

Guinness leads YouGov’s Most Recommended Brands 2025 in the US, while Emirates tops global rankings, showcasing consumer brand advocacy trends across categories, with key shifts in loyalty and recommendation patterns.

O2 Launches ‘Near or Far.’ Campaign Highlighting Network’s Power to Connect

O2 launches ‘Near or Far.’, a powerful campaign by VCCP, spotlighting its award-winning coverage and £700M network investment, celebrating the essential role of connectivity in everyday life.

Samsung Brings Instant Play Cloud Gaming to Galaxy Devices Across Europe

Samsung expands cloud gaming to Europe, launching in the UK and Germany. Galaxy devices now offer instant play, a redesigned Gaming Hub, and developer-friendly revenue sharing.

Mobile Coupons and First-Party Data: A Competitive Edge for UK Retailers

Mobile coupons are reshaping UK retail—driving sales, powering loyalty, and unlocking first-party data to fuel smarter, more personalised marketing strategies across retail media and customer engagement.