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Two-Thirds of Homeowners Predict Smart Tech Will Be Essential by 2030
62% of homeowners say smart technology will be essential in every home by 2030, with energy efficiency, convenience, and cost savings driving adoption. Top searched devices include smart dehumidifiers, TVs, and robot vacuums.
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Azerion Launches Mind Map to Target Consumers When They’re Most Receptive to Ads
Azerion’s new Mind Map planning tool helps advertisers reach audiences based on mindset, identifying when consumers are most cognitively and emotionally receptive to brand messages.
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The Wilful Group Launches Ecosphere to Measure and Cut the Carbon Impact of Influencer Marketing
Ecosphere is a new, first-of-its-kind initiative helping brands and creators measure and reduce the environmental impact of influencer marketing within Scope 3 emissions.
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Scotland’s search for the next marketing industry leaders helps retain talent in Scotland
The Marketing Society Scotland opens entries for the 2026 Star Awards, spotlighting emerging talent shaping the future of Scotland’s marketing industry.
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Just One in Four Retailers Are Ready for AI-Driven Commerce, Patchworks Study Finds
New research from Patchworks reveals that only 27% of UK retailers have the connected, scalable technology required to support AI-driven and agentic commerce, despite rising AI investment across the sector.
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How AI will rewrite marketing in 2026
AI is set to rewrite marketing in 2026, reshaping discovery, trust, advertising and eCommerce as assistants become the primary gateway to brands.
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Cadbury Celebrates Imperfect Acts of Generosity in Poignant ‘Homesick’ Campaign
Cadbury Dairy Milk unveils ‘Homesick’, a new VCCP campaign celebrating the small, imperfect gestures of generosity that bring us closer, even when we’re far from home.
