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Black Friday 2025: 84% of 25–34s Plan to Redeem Rewards Instead of Chasing Discounts
New LoyaltyLion research reveals younger shoppers now see Black Friday as a loyalty tipping point, with 84% of 25–34s planning to redeem rewards and join loyalty schemes.
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New Co-op Funeralcare Campaign Empowers Families to ‘Own Their Goodbye’
Co-op Funeralcare’s new campaign “1 Brilliant Life” reframes funerals as personal celebrations, empowering families to say goodbye in their own way — with warmth, honesty and choice at the heart.
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HP and Riot Games Reveal OMEN 35L VALORANT Desktop for Gamers
HP has unveiled the OMEN 35L VALORANT Limited Edition desktop at Champions Paris 2025, blending esports-ready performance with VALORANT-inspired design for fans and competitive gamers alike.
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From Check-In to Checkout: easyHotel Launches Fully Digital Guest Experience with apple
easyHotel has launched Apple Wallet room keys at its London City Shoreditch and Paris Aubervilliers hotels, enabling guests to unlock rooms with iPhone or Apple Watch while reducing waste.
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New Zipfizz Campaign Blends Nostalgia and Humour in Bold Brand Refresh
Zipfizz unveils its refreshed identity with Designit through the Gen Z-focused Get That Good Energy campaign, combining nostalgia, humour and wellness to highlight its new Strawberry Kiwi flavour.
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Green Doors Launches ‘The Door Doctor’ Superhero in New TV Campaign with Sky
Green Doors and Sky Media launch ‘The Door Doctor,’ a comic-inspired TV campaign turning founder Joseph Holman into a superhero championing sustainable upcycling of doors and windows.
The convergence of tech and brands 