MadTech Staff

Adform Teams Up with RTL AdAlliance to Drive Transparent Addressable TV Buying

Adform has partnered with RTL AdAlliance to enable transparent, data-driven programmatic addressable TV buying, launching in Austria with expansion planned across Europe.

The Great Business Block: Why Half of Brits Want to Be Their Own Boss But Never Try

Half of Brits want to be their own boss, yet myths about cost, risk and red tape stop them. New AnyBusiness data uncovers the UK’s confidence crisis.

Santa in a Bulletproof Vest: Finnish Peace Foundation Issues Global Warning

Santa in a bulletproof vest: CMI’s new campaign spotlights record military spending and calls for greater support for global peacebuilding.

Three Years After ChatGPT: Has GenAI Made Coding Better or Worse?

Three years after ChatGPT, Octopus Deploy experts reveal how GenAI is reshaping coding—boosting productivity but also amplifying risks, debt and defects.

Dr. Oetker Launches Festive Gingerbread Campaign With a Playful Christmas Twist

Dr. Oetker’s new festive campaign introduces Ginger, a handcrafted stop-motion gingerbread character bringing cozy Christmas baking to life with a playful twist.

Pets Win Black Friday: AOV Soars and Revenue Climbs 44%

Pets led Black Friday spending as AOV surged 56% and revenue climbed 44%, while discretionary categories like Home, Jewellery and Children declined.

From Desk to Dustbin: 1 in 6 Brits Throw Away Their Office Secret Santa Gift

A new HIPPO survey shows 1 in 6 Brits throw away their office Secret Santa gift, naming colleagues the worst Christmas gift-givers and highlighting rising festive waste.

Tinuiti Launches AdCopy AI, Delivering 15%+ Lift in Search Performance for Early Users

Tinuiti launches AdCopy AI—built on Google Gemini and the Bliss Point platform—cutting ad-copy production time to minutes and driving 15%+ performance lifts for early adopters.