MadTech Staff

CES 2026: Industry Leaders on What Comes Next for Advertising

At CES 2026, advertising leaders revealed how CTV, retail media and AI are shifting from hype to measurable performance, accountability and incrementality.

Joint launches first campaign for Pilgrim’s Europe

Creative agency Joint launches its first campaign for Pilgrim’s Europe, introducing Richmond Veggie Tasty through playful DOOH and social.

Allergen Alert Unveils Pocket-Sized Lab to Detect Food Allergens in Minutes

Allergen Alert introduces the first portable, pocket-sized lab that detects food allergens and gluten in minutes, offering safer, more inclusive dining.

Universal Music Group and NVIDIA Partner to Reinvent Music Discovery With Responsible AI

Universal Music Group and NVIDIA announce a strategic collaboration to transform music discovery, fan engagement, and artist creation using responsible AI.

Christmas Shopping No Longer Stops on Boxing Day, Data Reveals

New retail data reveals Christmas Day has become a significant online sales moment, with strong growth across food, fashion and jewellery.

DoubleVerify’s 2025 Global Insights Report Reveals How Walled Gardens Are Reshaping Advertising and Trust

DoubleVerify’s 2025 Global Insights Report explores how consumers and marketers use walled gardens, revealing growing demand for transparency, trust and quality measurement across social platforms.

SantaStealer, Fake Stores, and AI Phishing: The New Holiday Scam Playbook

As holiday shopping peaks, cybercriminals are deploying advanced scams including SantaStealer malware, fake retail websites and AI-driven phishing attacks. Learn how these threats

What Value Means Is Changing — And What It Means for Retail Loyalty

As loyalty programmes evolve beyond points and discounts, new research from Antavo shows how AI, personalisation and experiential rewards are reshaping what customers perceive as value — and what retailers must do next.