MadTech Staff

Mastering omnichannel advertising requires joined-up thinking

Rebecca Ackers, VP Commercial UK at Magnite, explores how advertisers can master omnichannel advertising through unified data, interoperable tech, and collaboration — turning fragmented campaigns into connected, performance-driven strategies.

Brave Movement Launches ‘3rd Richest Nation’ Campaign Urging G20 to Invest in Child Protection

The Brave Movement’s ‘3rd Richest Nation’ campaign calls on G20 leaders to invest in ending violence against children — a $7 trillion global issue — reframing child protection as one of the world’s greatest economic opportunities.

O2 Launches ‘Give Time’ Christmas Campaign Celebrating Shared Experiences

O2’s new Christmas campaign, ‘Give Time’, celebrates the power of shared experiences through its Priority rewards programme, inviting customers to gift time together instead of things this festive season.

Entries Open for The Marketing Society Star Awards 2026

Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity, and innovation are shaping the future of marketing.

DoubleVerify and Roku Partnership Cuts Billions in Fake Ad Requests

DoubleVerify and Roku announce major progress in protecting connected TV advertising, blocking billions of fake ad requests and reducing falsified Roku device traffic. Their collaboration boosts transparency, security, and performance across the streaming ecosystem.

eufyCam S4: The World’s First Tri-Cam Bullet-PTZ Hybrid Camera

eufy has unveiled the eufyCam S4 — the world’s first tri-cam bullet-PTZ hybrid security camera. Offering 360° AI tracking, 4K resolution, and non-stop solar power, it delivers full home coverage with intelligent, solar-powered performance.

The Limits of Nostalgia: Why Heritage Brands Struggle to Capture Young Audiences

Nostalgia once helped heritage brands sustain loyalty, but in 2025 its power is fading. As Gen Z and Gen Alpha redefine relevance, brands must evolve beyond legacy and reinvest in innovation, purpose, and cultural agility to stay connected to the next generation.

Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution

Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives real conversions — setting a new benchmark for performance measurement in the AI-driven commerce era.