Uber Eats and Invyted Join Forces to Power Creator-Led Restaurant Growth

Uber Eats has partnered with Invyted to help restaurants scale influencer-led marketing through a streamlined platform designed to simplify creator discovery, collaboration management and campaign measurement.

Through the strategic partnership, Uber Eats will use Invyted’s platform to enable restaurant partners to connect with relevant creators, manage campaigns more efficiently and track performance in real time – turning influencer activity into a more measurable, scalable customer acquisition channel.

As social media continues to reshape how consumers discover restaurants, dishes and dining trends, hospitality brands are increasingly looking for more effective ways to work with creators. The partnership between Uber Eats and Invyted is designed to make this  process easier, faster and more data-driven for restaurants seeking to build visibility and drive demand.

Invyted’s platform gives brands access to a curated creator network spanning influencer audiences with 10,000 followers to more than 20 million, while providing the tools to coordinate collaborations and monitor campaign analytics in one place.

Asti Wagner, Founder of Invyted, said:

“Invyted was built to help hospitality brands turn creator partnerships into a scalable and measurable marketing channel. We have seen just how powerful influencer collaborations can be in driving real awareness, customer engagement and demand for brands. Partnering with Uber Eats is a significant step for us because it brings that capability to one of the world’s leading food delivery platforms and creates an exciting opportunity to help restaurant partners grow through social-first discovery.”

Merve Basci, UK General Manager for Uber Eats said:

“At Uber Eats, we’re focused on supporting our restaurant partners at every stage of their growth, because when they succeed, we succeed. As discovery increasingly happens on social media, giving restaurants the tools to connect with creators and reach new audiences is key. Our partnership with Invyted makes it easier for partners to tap into influencer marketing in a way that is measurable, scalable and drives real business impact.”

The partnership reflects the growing importance of the creator economy within hospitality, as social-led discovery increasingly influences how and where consumers choose to order food.

Uber Eats restaurant partners will be able to use Invyted’s platform to identify relevant creators, organise collaborations, and track campaign performance, helping transform influencer partnerships from one-off activations into a more consistent and scalable marketing channel. Leading hospitality brands have already opted in including Ole & Steen, Dave’s Hot Chicken, Spielburger and You Me Sushi, signaling a major step forward in social-first restaurant marketing.