Today, BURGER KING® is launching Boomer King: the first menu created especially for boomers, inspired by the iconic ’80s and ’90s. A nostalgic trip for everyone who grew up watching Charmed, Beverly Hills, 90210, Saved by the Bell, and Knight Rider.
Fast-food chains have always rolled out the red carpet for kids. Boomers, on the other hand, have been waiting for a menu of their own. BURGER KING® is giving them the recognition they deserve by celebrating the cult TV shows that defined their youth.
Every Boomer King Menu comes with a collectible goodie: a Saved by the Bell pair of socks, a Knight Rider T-shirt, a Charmed mug, or a Beverly Hills, 90210 branded glass. BURGER KING® is also bringing back Canada Dry and introducing a Galak King Fusion to the menu.
To bring the campaign to life, BURGER KING® didn’t reinvent the wheel—it paid tribute to an era. Think “3615 code nostalgia.” The hero film parodies the iconic TV show openings of the time, recreating the same cheesy music, the same visual style, and the same direction. And, just like the audience who grew up with them, the cast has aged too.
The campaign, created by Buzzman, has been on air since July 21 across TV and BVOD/VOL, with 10″, 20″, and 30″ formats.
The convergence of tech and brands 