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The convergence of tech and brands

The convergence of tech and brands

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  • Neurodiverse workers could have an edge in the AI economy, says UK tech founder

    Neurodiverse workers may have a unique advantage in the AI economy, says CareLineLive founder Josh Hough, as businesses rethink hiring and innovation in a rapidly changing workplace.

  • Primark’s Latest Campaign Proves You Don’t Need to Spend Big for Chic Style

    Primark unveils its Spring 2026 “Shockingly Chic” collection, blending high-fashion style with unbeatable prices. Discover linen, satin and standout looks in this bold new campaign redefining affordable fashion.

  • Cif campaign tackles debt with creative twist on viral joke

    Cif turns a viral joke into a real campaign, partnering with Serasa to help Brazilian consumers pay off debt and “clean” their financial records through prizes and incentives.

  • Only 31% of UK companies using AI have seen a positive ROI

    New research reveals 78% of UK businesses are using AI, but only 31% report positive ROI, highlighting a growing gap between adoption and measurable business value.

  • Sports marketing boom as Teads reveals multi screen ad opportunity

    New Teads research reveals sports viewing is a major opportunity for advertisers, with second screening, omnichannel exposure and high engagement driving stronger brand recall and purchase intent.

  • OUTRA APPOINTS KIMBERLEY JOYCE AS ITS FIRST HEAD OF AGENCY

    Outra appoints Kimberley Joyce as its first Head of Agency, tasking the experienced data driven marketing leader with building a dedicated agency team and expanding strategic partnerships.

  • Adform Appoints Former HR VP Dovilė Buinickaitė as Senior VP

    Adform promotes Dovilė Buinickaitė to Senior Vice President, People and Culture, to lead global talent strategy, enhance leadership development, and foster a high-performance, data-driven organisational culture.

  • Richmond doubles down on everyday food moments in new campaign

    Richmond launches a new masterbrand campaign with Joint celebrating everyday British mealtime rituals, combining out-of-home advertising with social content to strengthen brand affinity and drive growth.

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