MadTech Staff

Dammed if they do, dammed if they don’t: the social media paradox brands find themselves in post the Meta ruling.

Herdify’s Tom Ridges explores the social media paradox facing brands after the Meta ruling, and why real-world communities could offer a new path to growth.

Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer

Magnite expands its Orchestration platform with new omnichannel capabilities and industry integrations, connecting AI agents across streaming, linear TV, audio and display.

When ‘trust’ becomes a media metric, Programmatic Out of Home matters more than ever

As trust becomes a key media metric, Charmaine Tavassoly Moss explores why programmatic Out of Home can offer brands precision, flexibility and trusted environments.

“Talking-dog” TV campaign for PitPat becomes one of the first ads shaped by synthetic audiences

PitPat, Scary Robots and Electric Twin launch a talking-dog TV campaign shaped by synthetic audiences, using AI-powered testing to refine creative in real time.

Co-op takes on the ‘big shop faff’ with latest ‘Pop to Co-op’ campaign

Co-op and VCCP take on the hassle of the big shop in a new ‘Pop to Co-op’ campaign, highlighting Aldi Price Match and great value on everyday essentials.

Primark changes the game of the activewear category in latest global campaign by VCCP

Primark Form brings a playful twist to activewear with VCCP’s latest global campaign, proving great performance and style don’t have to come with a premium price.

Magnite Establishes Premier Destination for Verified Live Streaming Inventory

Magnite expands its live streaming marketplace, making verified live CTV inventory easier to buy programmatically and agentically as live sports audiences grow.

Recycle Now and Among Equals have teamed up on new campaign creative, part of Recycle Now’s 2026 Recycle Week.

Recycle Now and Among Equals bring recycling to life for Recycle Week 2026 with lovable characters, real facts and a playful new campaign.