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The convergence of tech and brands

The convergence of tech and brands

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Posts & Replies Posts
  • Cadbury Launches ‘Win For Your Squad’ Football Campaign Featuring Declan Rice and Lauren James

    Cadbury has launched ‘Win For Your Squad’, a new integrated football campaign by VCCP featuring Declan Rice, Lauren James and Virgil van Dijk, celebrating generosity, friendship and shared experiences.

  • Estrella Damm captures spirit of summer in Barcelona in major new UK campaign starring Albert Salazar

    Estrella Damm’s new UK campaign stars Albert Salazar and celebrates the spirit of Barcelona, showing how one sip of the iconic lager can transport drinkers back to sun-filled Mediterranean memories.

  • Best Summer Essentials for 2026: The Travel, Beauty and Outdoor Products Worth Packing and Using All Season

    From portable WiFi and smart luggage trackers to high-performance SPF and outdoor cooking upgrades, these are the best summer essentials for 2026 tested during holidays, staycations and everyday summer life.

  • TBWA/MCR Launches ‘First Stop Toolstation’ Campaign to Position Brand as Tradespeople’s Go-To Choice

    TBWA/MCR has launched Toolstation’s new ‘First Stop Toolstation’ campaign, highlighting speed, convenience and support for tradespeople.

  • Disney+ continues its ‘A Lifetime of Great Stories’ campaign, celebrating its heritage of iconic storytelling

    Disney+ has launched the next chapter of its ‘A Lifetime of Great Stories’ campaign with a cinematic new film created by VCCP.

  • The Sports Crisis That Never Made It to Tip-Off: Communications Lessons from MSG’s Surveillance Exposé

    A Wired exposé into Madison Square Garden’s surveillance practices offers critical PR and brand management lessons for sports and venue leaders.

  • Travel as a Marketing Trigger: How Expedia Group’s Latest Study Redefines the Consumer Journey

    Travel is emerging as a powerful marketing trigger, with new research from Expedia Group showing how UK consumers spend before, during, and after trips. Discover how brands can activate high-intent audiences across the full travel journey.

  • Magnite Launches AI-Powered Tools to Streamline Media Buying and CTV Monetisation

    Magnite has launched new AI-powered intelligent assistance and agentic execution capabilities designed to help media owners and buyers streamline programmatic workflows, optimise CTV monetisation and improve campaign performance.

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