MadTech Staff

Barclays spotlights how it helps families be a step ahead

Barclays Premier launches ‘Be a step ahead’, a new VCCP campaign showing how expert financial guidance and support can help families prepare for what’s next.

Hey Savi Wants to Change the Way Women Discover Fashion Online

Hey Savi is an AI-powered fashion discovery app helping women find clothes they love through personalised search across 10,000+ brands and retailers.

‘A World of Their Own’: Dairylea Dunkers show how good it feels to be given a little autonomy in childhood

Dairylea Dunkers launches ‘A World of Their Own’, a new VCCP campaign celebrating childhood freedom, independence and the joy of making your own choices.

The Best Gadgets to Survive a Heatwave: What’s Actually Worth the splurge?

Looking for ways to beat the heat? We tried some genuinely useful gadgets and summer essentials to help you stay cool, hydrated and comfortable during a heatwave.

When trust is lacking, social proof is the answer

When trust is lacking, social proof is the answer By Tom Ridges, CEO and Founder of Herdify While digital marketers have been busy obsessing over things like programmatic buying, supply path optimisation, metrics and AI, a fundamental shift in consumer behaviour has been happening right under their noses. Right now, consumers are quietly checking out…