MadTech Staff

Trust in Journalism Starts Inside the Newsroom

Trust in journalism is not only an audience issue but an internal newsroom challenge, according to Tickaroo CEO Naomi Owusu, based on research with early-career journalists.

Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP Blue

The latest Müller Corner campaign by VCCP Blue celebrates quirky, personalised yogurt-eating rituals, highlighting individuality and enjoyment in everyday snacking.

Uber Eats and Invyted Join Forces to Power Creator-Led Restaurant Growth

New partnership between Uber Eats and Invyted enables restaurants to run scalable, measurable influencer marketing campaigns and connect with relevant creators.

Verve Announces New Leadership Team to Drive International Growth

Verve Founder Ronan Traynor becomes Executive Chair as Barry Muldowney is promoted to Group Managing Director, marking a new phase of international growth for the global brand experience agency.

From digital shelf to digital street: how programmatic Out of Home is powering retail media’s evolution

Retail media is expanding into the physical world through programmatic DOOH. Bauer Media Outdoor explores how brands can use data, proximity and measurement to drive real-world impact and ROI.

Marmite Inspires Home Cooking with ‘Dishes of Love and Hate’ Campaign by adam&eve\TBWA

Marmite launches ‘Dishes of Love and Hate’, a new campaign encouraging cooking with the iconic spread. Created with adam&eve\TBWA, it showcases Marmite’s bold flavour in everyday recipes.

Cadbury Transforms Newsprint into Clever Easter Egg Camouflage in New Campaign by VCCP

Cadbury launches innovative Easter press ads with VCCP, turning newspapers into egg camouflage to make Easter egg hunts more fun, creative and challenging for families.

Neurodiverse workers could have an edge in the AI economy, says UK tech founder

Neurodiverse workers may have a unique advantage in the AI economy, says CareLineLive founder Josh Hough, as businesses rethink hiring and innovation in a rapidly changing workplace.