Donated campaign uses a new interactive ad format to help talent from underrepresented communities get started in the creative industries
Teads, the omnichannel outcomes platform, and Amondo, the interactive content platform, have partnered with Brixton Finishing School to support its ‘Pay It Forward’ fundraising drive through a donated campaign across 15,000+ premium publishers. The campaign uses a new Teads and Amondo interacting ad format to bring multiple pieces of social, creator, and campaign content together into one immersive ad experience.
Brixton Finishing School works to make the creative sector more accessible by helping students from underrepresented backgrounds build the skills, confidence and industry connections needed to start their careers. The ‘Pay It Forward’ campaign is designed to raise awareness and support for that mission, reaching people across communications, media, PR, production, technology, marketing, research, and client-side roles.
The campaign follows an initial phase of donated TikTok inventory and expands the initiative into editorial environments through Teads. By combining multiple pieces of content into a single interactive unit, the format allows Brixton Finishing School to tell a richer story around its students, its mission, and the impact of industry support, without requiring the production budget of a larger brand campaign.
The initiative is part of ChariTeads, Teads’ mission to give back to the industry by using its platform and technology to support charitable causes. Through the partnership, Teads and Amondo are helping Brixton Finishing School amplify existing social, creator, and campaign assets, bringing the campaign to a differentiated audience across trusted publisher environments.
The work runs through Teads inRead, giving Amondo’s content experience a high-attention environment across the open internet. InRead helps the campaign sit naturally within editorial content, without relying on forced views, while providing a flexible canvas for multiple pieces of content to work together as one interactive unit. The format also supports custom calls to action through click-through tiles, giving viewers a direct route to engage with and support the campaign.
Teads and Amondo have been working together since the end of 2025, with campaigns running across multiple sectors and goals, from upper-funnel awareness to direct action. In addition to ‘Pay It Forward’, Teads and Amondo have more campaigns in the pipeline as they continue working together to help brands get more value out of their existing content.
Amy China-Wire, VP Studio UK, Teads, “This is the first public proof of the Teads and Amondo partnership, and we’re proud it’s launching for an important cause. Brixton Finishing School is changing who gets to work in our industry, and we wanted our partnership to support that mission. Pay It Forward also shows what the format can do when the budget is small, but the stories are real.”
Ally Own, Founder, Brixton Finishing School, “We’re so pleased to be partnering with Teads and Amondo on this campaign. We’re united with our goal to make the creative sector accessible to all, and the donated capabilities have been incredible for raising awareness and giving our young creatives an opportunity to get ahead.”
Charlie Buckle, Founder and CEO of Amondo, “It’s been fantastic collaborating with Teads and Brixton Finishing School to deliver a campaign with impact. By bringing our format into a new ad setting, we’re giving young creatives’ stories the opportunity to reach more people quickly, and we’re proud to be supporting this cause with our technology.”
The convergence of tech and brands 