MadTech Staff

Outbrain launches OnyxGreen to Help Brands and Agencies Cut Ad Inventory Emissions

Leading open web technology platform Outbrain (NASDAQ: OB), today announced the launch of OnyxGreen, a Green Media Product (GMP) powered by data from Scope3, the collaborative sustainability platform decarbonizing media and advertising.

RAPP UK Bolsters Marketing Sciences Department with two new SVPs

RAPP UK’s Marketing Sciences department underwent significant changes with the addition of a Senior Vice President of Analytics and a Senior Vice President of Data Science. Both will report to Chief Marketing Sciences Officer UK Andy Rowe, focusing on client relationships, innovation, and product development. The new leaders, George Cushen and James Heimers, bring extensive…

Tech Interview: Huboo’s Paul Dodd talks AI-Driven Robotics Revolutionising eCommerce Fulfillment.

In a chat with MadTech Mag, Huboo’s Chief Innovation Officer, Paul Dodd, shares insights on eCommerce fulfillment, highlighting stock-taking drones and the potential of combining robotics and Large Language Models. He foresees AI as a game-changer for brands and advocates for better employment practices in the industry. His dream brand to work with is Figure,…

Fuse hires New Business & Marketing Director from FMA

Sophie Forrest joins Fuse as International New Business & Marketing Director to expand into new markets, leveraging her experience. Ellie Mainwaring is promoted to Head of New Business & Marketing in the UK. With female leadership at 66% on the board, Fuse aims for international growth and gender equality.

The GREAT Campaign and Pablo & UNLIMITED launch the ‘Ever-Changing Statue’ to celebrate the UK’s trailblazing tech leaders of the future

The GREAT Britain and Northern Ireland campaign, in collaboration with Pablo & UNLIMITED, launched the ‘Ever-Changing Statue’ in New York City to spotlight the UK’s $1 trillion tech sector. This hologram installation celebrates future-corn leaders and aims to educate global audiences about the UK’s dynamic and innovative tech spirit. The campaign extends through social content…

Imagination Unveils Record-Breaking Homecoming for Adventurer Lexie Alford and The New All-Electric Ford Explorer in Nice, France

Global experience design company Imagination yesterday unveiled the production of a live homecoming celebration in Nice, France, to celebrate Adventurer Lexie Alford and The New All-Electric Ford Explorer leading an extraordinary convoy of Ford vehicles from past and present across the finish line of a record-breaking 30,000-kilometre journey.

Study Reveals: Majority of European Influencers Fail to Disclose Ads

A recent EU study found that 4 out of 5 social media influencers fail to disclose commercial content as advertising, violating EU law. The study, covering 576 influencers, revealed that only 20% consistently labeled their content as ads. The European Commission emphasized the need for stricter legislation to ensure digital fairness for consumers. The study’s…

Tech Interview: Poppins CEO Maani Safa Talks AR Revolution and Ethical AI Development

The Tête-à-tête interview series features Maani Safa, CEO of Poppins, discussing tech innovations, AR’s future, dream brands, industry changes, and a dream invention. He lauds Figure & OpenAI’s speech-to-speech reasoning, predicts AR’s transformative impact, seeks cross-over digital-physical brand collaborations, advocates for ethical tech development, and dreams of teleportation or perpetual energy.