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Red, White, and Divided: Marketing Strategies for Trump’s America
In a polarized America, Trump’s 2024 comeback changes everything for brands. Discover how CMOs can navigate the new cultural minefield, rethink strategies, and engage audiences in an era defined by division and shifting loyalties.
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SITA and IDEMIA Create Global Digital Travel Ecosystem for Seamless Journeys
SITA and IDEMIA announce a groundbreaking Digital Travel Ecosystem to ensure secure, interoperable, and trusted digital identities across global travel. This initiative aims to streamline passenger processing, enhance privacy, and enable cross-border data security.
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Netigate appoints Maria Börjesson as new CEO
Netigate appoints Maria Börjesson as CEO to drive growth and innovation in customer feedback solutions. With 25+ years of leadership in fintech, SaaS, and software development, Maria aims to expand Netigate’s total experience concept and empower businesses through data-driven decisions and customer loyalty.
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Home Grown: London’s Premier Club for Visionaries
Home Grown, a private members’ club in London’s Marylebone, offers an inspiring environment for entrepreneurs, investors, and innovators. With elegant interiors, curated events, and a focused community, it fosters genuine connections and collaboration. The club combines work, luxury, and dining, making it an ideal space for ambitious individuals to thrive.
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Coca-Cola ad campaigns during Q3 2024 celebrate culture, togetherness and refreshment, reveals GlobalData
Explore Coca-Cola’s Q3 2024 advertising strategies, featuring cultural collaborations, limited-edition products, and strategic partnerships with brands like McDonald’s and Oreo. GlobalData’s analysis reveals how Coca-Cola’s targeted campaigns during cultural festivals—from Dashain to Chinese New Year—boost consumer engagement and reinforce brand loyalty.
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Industry-first competition launched to leapfrog tech talent into permanent positions
AtkinsRéalis has introduced a pioneering recruitment campaign, the ‘#HackaFuture’ hackathon, aimed at attracting diverse tech talent without traditional qualifications. Scheduled for February 2025 in Manchester, it invites participants to create innovative solutions using advanced technologies. Winners will secure permanent roles, promoting inclusivity in the engineering and technology sectors.
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Abu Dhabi Calendar Campaign Says ‘Passion is the Occasion’ with New Digital Platform & Celebrity Films
Experience Abu Dhabi has launched the 2024-2025 Abu Dhabi Calendar, featuring events aligned with the theme ‘Passion is the Occasion.’ The campaign includes celebrity-led brand films with Steve Harvey and Ahmed Al Jasmi and introduces a unique digital tool, the Passion Calendar, allowing users to sync events to their personal calendars for a personalized experience.
