The convergence of tech and brands

Blog

madtechmag.com/

Profile

madtechmag.com/author/madtechm

Homepage

madtechmagcom.wordpress.com

  • The Future of Business Travel: Gen Z’s Transport Wishlist and AI Predictions

    Gen Z prefers air travel (62%) and cars (59%) for work trips, envisioning fold-out beds, cooking spaces, and luxury amenities for future transportation. AI tools predict future features, including cooking cars and beauty buses. The general UK population favors cars and airplanes for business travel, based on speed, cost, and comfort preferences.

  • Digital Transformation: Is Going Paperless Just Trading One Crisis for Another?

    The digital transformation is revolutionizing waste management. It reduces paper and ink waste, minimizes packaging waste, and cuts carbon emissions through virtual meetings. However, it leads to an increase in e-waste with frequent device replacements. Businesses and policymakers need to improve e-waste recycling and waste management for a sustainable digital future.

  • Is Data Democratisation the Backbone of Generative AI?

    Data is the key driver of innovation in modern society. Companies must enable data democratisation to fully harness the potential for enhanced decision-making and competitiveness. Generative AI (Gen AI) has seen its potential fully realised in 2024, transforming processes through automation and significantly improving productivity and innovation. AI-driven data democratisation promises better decision-making and enhanced…

  • OKX’s ‘my fabric’ Campaign Showcases McLaren F1 Team Driver Lando Norris’ Journey to F1 Victory

    OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, has launched the ‘my fabric’ campaign, featuring McLaren F1 team driver Lando Norris. The campaign emphasizes resilience and determination, showcasing Lando’s journey to victory at the Miami Grand Prix. The campaign aligns with OKX’s partnership with McLaren Racing, celebrating…

  • Ampverse Group Appoints Distinguished Global Executives to Advisory Board 

    Ampverse Group, a prominent gaming and entertainment ecosystem, has appointed a new board of advisors consisting of global executives from various sectors. This strategic move aims to accelerate the group’s expansion and strengthen its industry position. The diverse expertise of the new board will drive Ampverse Group’s ambitious growth plans and enhance its market presence.

  • Luminary Advisory Partners Expands Global Reach And Network With Additional Senior Appointments

    Luminary Advisory Partners (LAP) expands globally with new appointments in Europe, India, China, and the Middle-East. Partners bring expertise from automotive giants such as Ford, Jaguar Land Rover, and Harley-Davidson. LAP offers strategic advisory services in automotive, future mobility, technology, luxury, and lifestyle sectors with a strong network of global partners.

  • We Are Social Strengthens Presence in the UK with New Agency Hello and MD Appointment

    We Are Social has launched a UK branch of its sister agency, Hello, with Matt Roberts as managing director, reporting to UK chief executive Jim Coleman. Hello specializes in bespoke campaigns and tailored social strategies for fast-growing industries and entrepreneurial brands. Roberts aims to drive growth and attract ambitious clients while maintaining a culture-first approach.