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Beyond the bargains: re-defining Black Friday success with brand loyalty and innovation
By James Fooks-Bale, Director of Brand Marketing at Frontify Black Friday has long been a battleground for brands, with an expected £800 million increase in spending this year, underscoring huge potential for opportunity, and risk. As this retail holiday evolves, as do consumer attitudes. Growing scepticism around traditional sales tactics calls for a fresh perspective on how…
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Fresho secures $17M Series B to transform fresh food wholesale with AI-powered ordering platform
Fresho, a leader in fresh food technology, has successfully raised $17M in a Series B funding round, totaling $50M to date. The company, founded in 2015, automates order processes for wholesalers, enhancing efficiency and service for restaurants. The new funds will support AI advancements and expansion into the US market by 2025.
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Mother hires Paul Hutchison to develop media offering
Paul Hutchison, former UK CEO of Wavemaker, joins Mother as head of media, a newly created role to enhance media and communication strategies. He aims to deliver a unique media proposition amidst client demands for integrated advertising. Hutchison previously led Bohemia, and has extensive media experience, including significant roles at Wavemaker and MEC.
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Smartkem and AUO Partner to Develop a New Generation of Rollable, Transparent MicroLED Displays
Smartkem and AUO are partnering to develop the world’s first rollable, transparent microLED display using Smartkem’s organic thin-film transistors (OTFTs). This collaboration aims to enhance microLED technology’s cost-effectiveness and efficiency by using low-temperature processing and flexible substrates. The project is set to begin on January 1, 2025, with significant funding support.
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The Black Friday stress test for retailers: Is your tech ready?
As Black Friday approaches, retailers face challenges due to outdated technology. High customer expectations demand modern, scalable systems to ensure positive shopping experiences. AI plays a key role in optimizing inventory and pricing strategies, allowing retailers to compete effectively. Modernization is crucial for success and customer loyalty in today’s competitive landscape.
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Nearly Half of Healthcare Organizations Fail to Protect Sensitive Customer Data
In 2023, healthcare organizations faced significant cyber threats, with 249 ransomware attacks reported. Breaches surged by 156%, affecting 133 million records daily. The Cybernews index found that 45% of healthcare companies received an “F” rating for cybersecurity, highlighting inadequate measures and vulnerabilities, despite the critical need for data protection.
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Jaguar attempts to pounce on the future with major rebrand
Jaguar has launched a new visual identity as part of its transformative rebranding strategy ahead of its 90th anniversary. Retiring the ‘growler’ badge, the refreshed design emphasizes luxury and modernity, aiming to attract younger, affluent customers. Key updates include a redesigned logo, typeface, and vibrant color palette, symbolizing a complete brand reset.
