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It’s time we admit marketing jargon is holding the profession back
Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.
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Zappi Strengthens Leadership Team with Key Appointments in Global Expansion
Zappi, a leading agile market research platform, appoints Nataly Kelly as Chief Marketing Officer and promotes Babita Earle to International Managing Director. These changes come after a year of record revenues, fueled by Zappi’s consumer-centric ad development system and new AI-enabled innovation. The appointments aim to support global expansion and democratize access to consumer insights…
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E.l.f. Beauty’s mockumentary taps into Gen Z’s love of makeup and true crime
On January 9, E.l.f. Beauty released a 15-minute short film on Amazon Freevee and YouTube called “Cosmetic Criminals.” Then on January 12, when it began playing before the movie “Mean Girls” in select AMC theaters, it became the longest branded content spot to ever run on the big screen, according to National CineMedia, the largest…
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Tesla warns of slowing growth before new model launch next year
Tesla plans to launch its next-generation electric vehicle production in Texas in the second half of 2025, but faces challenges according to CEO Elon Musk. The company expects notably lower sales growth this year and a struggle to maintain margins. Tesla’s stock fell 6% in after-hours trading. Musk also mentioned that competition from Chinese automakers…
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What CEOs really think about their CMOs
More CEOs gave their CMOs an A on an academic grading scale as of 2023 than 2022, according to a report from marketing agency Boathouse.
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America’s 4 largest car makers all pass on the Super Bowl for the first time in 23 years
For the first time in 23 years, the four largest US automakers won’t air national Super Bowl ads due to the challenging automotive market. Slowing demand and high interest rates are affecting Ford, Toyota, GM, and Stellantis. The EV industry also faces challenges, with legacy manufacturers struggling to catch up with Tesla and sales lagging…
The convergence of tech and brands 