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  • CORE launches new Heat Adaptation Score tool used by Olympians to help athletes improve performance in extreme heat

    CORE, creator of non-invasive core body temperature monitors, has launched a groundbreaking app update with a Heat Adaptation Score to help athletes prepare for extreme heat in sports. The update aims to make tracking progress easier, offer guidance for training, and inform pacing in hot events. The app is available for free download in multiple…

  • BREAKING: Havas Agencies Lose B Corp Certification Over Shell Affiliation

    Havas agencies lose B Corp status over Shell contract, highlighting tensions between advertising industry’s sustainability claims and fossil fuel client relationships. Decision sparks debate on corporate ethics and climate responsibility.

  • Feldspar To Build World’s First Sensor-Enabled Running Track To Boost Athlete Performance And Transform Live Sports Experiences

    Feldspar, a UK-based technology company, is creating the world’s first sensor-enabled performance running track. This innovative track will capture athletes’ movements in real-time, providing insights into performance and potential injury risk. The CEO aims to revolutionize athletics and enhance live sports events with this groundbreaking technology, set to begin real-time testing later this year.

  • Discover Local Events and Activities with Bigfoot AI

    Bigfoot, an AI-powered tech startup by Airbnb alumni, is revolutionizing local discovery. Its AI, Littlefoot, offers personalized recommendations via text, utilizing Gen AI and user-generated content. The founders aim to simplify weekend planning by curating over 120,000 local events and activities. Bigfoot’s future plans include integrating with Spotify and Google Maps for enhanced recommendations.

  • Essential Summer Travel Kit: Top Picks for Your Holiday Adventures (part 3)

    Discover the essential travel products for an extraordinary 2024 holiday. Anatomé’s wellness kit promotes relaxation, Anker’s MagGo series ensures device power, and Swan’s garment steamer keeps clothes wrinkle-free. Maintain luxurious locks with Alterna Caviar, track luggage with Eufy SmartTrack, and enjoy portable entertainment with Woof Days card game or “A Weekend Trip” picture book.

  • Labour’s In: Will Marketing’s Fortunes Change?

    The marketing industry anticipates changes under the new Labour government. Industry leaders express hopes for support in creativity, technology understanding, regulatory evolution, and economic growth. They seek clarity, stability, and collaboration to advance the sector and contribute to a greener, fairer economy. There is optimism for a shift towards purpose-driven marketing and socially-conscious campaigns.

  • 10 Must-Have BBQ Essentials for the Ultimate Summer Garden Party 2024

    Get ready to elevate your summer BBQ game with our ultimate guide. From gourmet sauces to smart grilling tech and refreshing drinks, we’ve rounded up the essentials for a spectacular outdoor feast. Plus, check out stylish bug-proof dining solutions and eco-friendly hydration options to make your gathering a hit.

  • UN’s Information Integrity Principles Fall Short on Deepfake Threat, Warns Sumsub AI Chief

    The United Nations’ Global Principles For Information Integrity are a great first step towards tackling AI-fuelled misinformation, but it lacks any mention of deepfakes.