MadTech Staff

Suzy Ryder named CEO of OMD UK

Omnicom Media Group (OMG) agency OMD UK has named Suzy Ryder CEO, effective immediately. In her new role, Ryder – who has been Chief Digital Officer at OMD UK since 2021 – will be responsible for leading the agency, focused on the continued development and future growth of the agency’s client partnerships, commercial operations, product, talent and…

How Tesco reached 42 million people on TikTok

Some 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.

The Public House shares the EPIC untold story behind The Pogues’ ‘Fairytale of New York’.

Irish independent creative agency The Public House today launched their Christmas campaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale of New York.

“Be Serious For A Damn Second!” GQ’s Man Of The Year Is… Kim Kardashian!

The US version of men’s magazine GQ has named Kim Kardashian as its Man Of The Year.

Buttermilk hires Zoe Mitchell as Chief Growth Officer

Specialist influencer marketing agency, Buttermilk, has appointed Zoe Mitchell to the newly created role of Chief Growth Officer to drive global expansion of the business and build its reputation.

As the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers?

With the actor’s strike over — Sag-Aftra reached a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) on Wednesday night — productions will likely start up again for an unusually busy winter.

Imagination Welcomes Midnight Theatre Brainchild, Warren Adcock, as Production Director

Imagination appoints Warren Adcock as Production Director in their NYC office, bolstering their live event capabilities with his 13+ years of experience in innovative productions.

House 337 launches AI ethics committee and guidelines

House 337’s launches an AI ethics committee and guidelines, urging industry peers to prioritise responsible AI use. The guidelines focus on bias prevention, ethical content use, data transparency, and more.