MadTech Staff

Avoiding the Regretaverse: How Not to Mess Up in the Metaverse

Brands need to adopt three key principles if they are to make the most of the metaverse and not end up in the regretaverse, according to a new report out today.

New research: 3 Out of 4 Brands Plan to Reposition This Year

Imagination’s survey of marketers reveal how brands can pivot amidst market changes, societal changes and a looming recession.

How brands can turn corporate social action into real action

The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably not. Was your organization started to educate children or feed those who can’t feed themselves? Doubtful. Was your business started to ensure equity for marginalized groups?…

Analytic Partners Integrates YouGov into its Commercial Analytics Solution

Deal Allows Brands to Leverage YouGov Historical Data for Trend Analysis

Coley Porter Bell strikes a chord with Martin Guitar rebrand.

The iconic guitar maker beloved by John Mayer, Kurt Cobain, Ed Sheeran, Joan Baez (and many more) gets refreshed brand and new purpose “to unleash the artist within”

Lidl comes out on top as Tesco ordered to drop Clubcard logo

Following a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.

#HelpUkraineSong unveils details of ‘Eurovision for Ukraine’ physical and digital flash mob

#HelpUkraineSong aims to unite the world through music on Eurovision finals day in a musical moment of solidarity for Ukraine, while raising money for children affected by the conflict.

Analytic Partners Appoints Sterling CEO Joshua Peirez to Board of Directors

Analytic Partners, the leader in Commercial Analytics, announced today the appointment of Josh Peirez, CEO of Sterling, a leading global provider of background screening and identity services, to its board of directors. Josh brings extensive strategy, product, and operational experience to guide the next phase of growth for the company.