MadTech Staff

Revitalise Your Resolutions: 8 Essential Gadgets to Stay on Track with Your Goals in 2024

As we begin the third month, it’s time to refocus on our New Year’s resolutions for better health, financial stability, and personal growth. Essential items like the Melitta® AromaFresh II Therm Pro, Luff 100% Organic Bamboo Silk Pillowcases, Form Smart Swim Goggles, and more can help achieve these goals. Create a healthier and more productive…

Olivia Colman stars in gritty new Amnesty International spot

Acclaimed actors Olivia Colman and Adrian Lester star in a new Amnesty International campaign, “Before Our Eyes,” shedding light on human rights issues in the UK. The ad, featuring a dramatic twist, aims to provoke dialogue and action on social housing conditions and basic human rights. The campaign will be promoted across various platforms and…

Asos relaunches programme that turns staff into influencers

Asos has relaunched its Insider influencer programme, which sees staff members bring “the most relevant fashion product to consumers”.

Analytic Partners Achieves ISO 27001 Certification for Information Security Management Systems (ISMS)

Analytic Partners, the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise including its commercial analytics solution and platform, GPS Enterprise. This adds to Analytic Partners’ existing Service Organization Control (SOC) 2 Type II certification, achieving a major milestone…

Skills for Life: ‘It all starts with skills’ champions the power of skills to make the most of everyone’s potential in the launch of a new campaign

The Department for Education’s new campaign, “It all starts with skills,” aims to inspire and equip young people, adults, and businesses with a range of technical qualifications, training, and skills. This multi-channel initiative highlights diverse opportunities in priority sectors like digital, green/low carbon, construction, and healthcare, with real learners featuring prominently. The campaign propels the…

Growth glimmers from tech SMEs as they adapt recruitment approach to counter cost-of-living pressures

New Skills Horizon 2024 Barometer reveals 69% of tech SMEs are deploying low-cost recruitment tactics to invest in talent in light of financial challenges

It’s time we admit marketing jargon is holding the profession back

Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.

JOAN London teams up with Hollywood director to tackle online harassment in bold new campaign for The Cybersmile Foundation

JOAN London and CHROMISTA creates The Cybersmile Foundation’s thought-provoking campaign addressing the rise of online mobs and cyberbullying in line with Safer Internet Day.