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  • Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web

    Over the past few years, there have been a number of changes impacting advertising – whether that’s increasing consumer privacy regulations or third-party cookies disappearing. We’ve seen third-party cookies blocked in Firefox and Safari, and Google follow suit in Chrome by introducing its Privacy Sandbox, while Apple has overhauled its Identifier for Advertisers (IDFA) and…

  • Navigating the Metaverse, Crypto and NFTs

    There is so much going on with new technologies in marketing and creative industries at the moment that it can often feel overwhelming – Metaverse, crypto, NFTs, Web3, AI – if it’s not an H&M virtual showroom in the metaverse, it’s Spotify creating tools for artists to experiment with NFTs. Sure, we’re living in exciting times, but…

  • New media agency PASHN launches to deliver specialist solutions for fashion, leisure and entertainment brands

    PASHN – a specialist media agency serving fashion, leisure and entertainment brands – has launched. Founded by David Swannell and Adam Hopkinson, together with clients Boohoo Group and Prevayl, the agency will use its long-standing collective expertise in these sectors to deliver relevant and contemporary media solutions for the brands and releases that provide the world’s…

  • FTX MLB Home Run Derby X Debut in London by Numbers

    The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9m total event views across MLB’s social channels where fans watched the Yankees beat the Red Sox 42-40 in the final. At the heart of the event was the electrifying new baseball…

  • Bellwether reaction: Can you afford not to advertise?

    This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some brands following the “keep calm and carry on” mantra.

  • Submit an article

    To submit your articles for publication, please send your pitch to editor@madtechmag.com. Before emailing, please ensure you’ve read the article guidelines below. Article Guidelines MadTech Magazine is dedicated to maintaining an authoritative, but conversational, voice. When we evaluate prospective articles for publication, we are seeking forward-thinking content or content with a topical relevance from the…