MadTech Staff

Karl Fazer blends AI innovation with indulgence in new campaign

Karl Fazer unveils the Desire-a-Bar, the world’s first AI-powered chocolate bar that detects desire and rewards chocolate lovers in Helsinki.

LEGO® Party! launches today with 60 minigames and endless customisation

LEGO® Party! launches today with 60 minigames, themed Challenge Zones, and endless customisation across PC, consoles and retail editions.

OnePlus confirms global launch of the OnePlus 15, reveals Sand Storm design

OnePlus confirms global launch of the OnePlus 15 in a new Sand Storm design, featuring aerospace-grade ceramic coating for toughness and style.

Fashion, beauty and travel top spending priorities despite economic pressures

New Aqua research shows 70% of Brits are influenced by social media to spend, with 61% later regretting purchases.

soundcore Brings True Home Cinema Experience with Nebula X1 Pro Projector

soundcore has unveiled the Nebula X1 Pro, a next-generation 4K Ultra HD projector with Dolby Atmos surround sound and a unique mobile theatre station design. Featuring 3,500 ANSI lumens, detachable wireless speakers, dual subwoofers and a 200-inch inflatable screen, the X1 Pro delivers a complete indoor-outdoor cinematic experience.

VCCP Appoints Award-Winning Creative Yan Elliott as Creative Director in London

Global agency VCCP has appointed multi award-winning creative Yan Elliott as Creative Director. With 25 years’ experience creating iconic campaigns for brands including Dr Pepper, Orange and Sky, Elliott will lead creative work on Barclays and other major clients.

OnePlus Unveils OnePlus 15, Featuring Snapdragon 8 Elite Gen 5 and Pro-Grade Imaging

OnePlus has launched the OnePlus 15, one of the world’s first smartphones with Snapdragon 8 Elite Gen 5, featuring the new DetailMax Engine for pro-grade clarity and performance.

UK CMOs Split Between AI Adoption and BRAND ACTIVISM, Censuswide Research Shows

Censuswide’s 2025 CMO Report reveals UK marketers adopting AI at scale while facing consumer scepticism, divided opinions on brand activism, and increasing pressure to balance growth with values.