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The convergence of tech and brands

The convergence of tech and brands

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  • Sony Deepens Sports Data Capabilities Through STATSports Acquisition

    Sony acquires a majority share in STATSports, combining wearable tracking and optical technologies to enhance sports data, performance analysis, and athlete development across global sport.

  • AppsFlyer Strengthens EMEA Operations with New London Headquarters

    AppsFlyer opens its new EMEA headquarters in London, reinforcing its global leadership in marketing measurement and creating a vibrant hub for regional growth and collaboration.

  • Prime Day 2025: How Brands Can Win the Battle for Attention in the Golden Quarter

    Amazon’s October Prime Day 2025 (7–8 Oct) kicks off the Golden Quarter — experts reveal how brands can stand out in a data-driven, AI-powered retail battlefield.

  • Chloe Kelly Stars in O2’s Red Roses Tribute After Historic Rugby World Cup Win

    O2 has reworked its ‘England, meet England’ campaign to celebrate the Red Roses becoming Rugby World Cup champions. In a social-first film, O2 teamed up with Lioness and Red Roses fan Chloe Kelly to reveal the new creative: ‘England, meet your champions’. The campaign highlights O2’s pride in standing alongside women’s sport at a historic…

  • Dizplai Expands Leadership Team with Joe Edwards to Drive Brand Growth

    Dizplai appoints Joe Edwards as Marketing Director to strengthen brand positioning and drive growth, bringing 25 years’ marketing expertise across tech, sport, and entertainment.

  • Magnite ClearLine Enhances Programmatic Efficiency with Unified Platform for Buyers

    Magnite evolves ClearLine to unify curation and activation, giving buyers seamless access to premium supply, first-party data, and AI-powered efficiency.

  • From Texas to Tokyo: Kwik Fit’s Absurdly Brilliant 20,000 Mile Billboard Stunt

    Kwik Fit has unveiled a bold new out-of-home campaign with VCCP to celebrate the 20,000 mile guarantee on Bridgestone Turanza 6 tyres. In an absurd yet attention-grabbing stunt, the automotive brand placed ads in far-flung locations nearly 20,000 miles from the UK — including billboards in Texas and Tokyo, and an ad van in Sydney.…

  • Toast launches StoryX: AI-powered platform uncovering authentic brand stories

    Toast launches StoryX, an AI-powered story-finding platform uncovering authentic voices and narratives, helping brands connect with audiences through real stories.

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