MadTech Staff

Analytic Partners Reveals Brand Messaging Will Win the Most Customers in 2023

Research shows that brand messaging and upper funnel marketing directly drive 30% of paid search

“Hey Imposter!” B2B marketing specialist alan. creates new positioning and brand campaign for B2B media business Raconteur

B2B marketing specialist alan. has unveiled its new brand strategy and provocative media campaign for B2B media business Raconteur, focused on destigmatising imposter syndrome.

Make way for the new decision makers: 94% of businesses have more than 6 people involved in buying decisions

One in five business leaders say at least 16 people are now involved in making purchasing decisions, according to a new report by B2B media brand Raconteur. The study of 1,100 UK business leaders has uncovered a complex buying matrix when it comes to investing in goods and services.

The best tech gifts every gadget fan needs in 2023

Struggling with inspiration for an upcoming birthday? Not sure what to gift the tech lover in your life? Picking out a present for someone who loves a gadget is no simple affair, especially if you’re not particularly caught up on the latest tech trends – do you know your Samsung headphones from your self-warming coffee…

Analytic Partners Welcomes SiriusXM Chief Marketing Officer and Former IHS Markit Executive Vice President to its Board of Directors

Analytic Partners has announced the appointment of Denise Karkos, chief marketing officer at SiriusXM, and Todd Hyatt, former executive vice president, and chief financial officer of IHS Markit, to its board of directors.