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The convergence of tech and brands

The convergence of tech and brands

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  • Bompas & Parr presents unique strategic offering ‘The Feel Tank’

    The Feel Tank is a creative strategy offering cut from the heart of the world’s most adventurous experience design agency.

  • Is advertising getting better? Zappi Releases First Annual ‘State of Creative Effectiveness’ Report

    The leading consumer insights platform used data from more than 2,300 ads and nearly one million US consumers across four years to answer the question: Is advertising getting better? Findings reveal empathy drove ad effectiveness in the pandemic, but declined as inflation took hold. Now advertising is in bounce back mode.

  • Avoiding the Regretaverse: How Not to Mess Up in the Metaverse

    Brands need to adopt three key principles if they are to make the most of the metaverse and not end up in the regretaverse, according to a new report out today.

  • New research: 3 Out of 4 Brands Plan to Reposition This Year

    Imagination’s survey of marketers reveal how brands can pivot amidst market changes, societal changes and a looming recession.

  • How brands can turn corporate social action into real action

    The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably not. Was your organization started to educate children or feed those who can’t feed themselves? Doubtful. Was your business started to ensure equity for marginalized groups?…

  • Analytic Partners Integrates YouGov into its Commercial Analytics Solution

    Deal Allows Brands to Leverage YouGov Historical Data for Trend Analysis

  • Coley Porter Bell strikes a chord with Martin Guitar rebrand.

    The iconic guitar maker beloved by John Mayer, Kurt Cobain, Ed Sheeran, Joan Baez (and many more) gets refreshed brand and new purpose “to unleash the artist within”

  • Lidl comes out on top as Tesco ordered to drop Clubcard logo

    Following a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.

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