The Feel Tank is a creative strategy offering cut from the heart of the world’s most adventurous experience design agency.

The leading consumer insights platform used data from more than 2,300 ads and nearly one million US consumers across four years to answer the question: Is advertising getting better? Findings reveal empathy drove ad effectiveness in the pandemic, but declined as inflation took hold. Now advertising is in bounce back mode.

Brands need to adopt three key principles if they are to make the most of the metaverse and not end up in the regretaverse, according to a new report out today.

Imagination’s survey of marketers reveal how brands can pivot amidst market changes, societal changes and a looming recession.