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The convergence of tech and brands

The convergence of tech and brands

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  • Readly Partners With Eddie the Eagle to Launch Winter Olympics Retro Series

    Readly partners with Olympic legend Eddie the Eagle to launch a Winter Olympics retro series featuring iconic Evening Standard archive moments.

  • Corona Cero and Winter Olympians Call Britain Out of Winter Hibernation in ‘Dear Nature’

    Corona Cero teams up with Britain’s Winter Olympians in ‘Dear Nature’, a poetic campaign encouraging the nation to reconnect with nature during winter hibernation.

  • VivaTech Confidence Barometer 2026 Reveals a Tech World Torn Between Trust and Control

    VivaTech’s 2026 Confidence Barometer reveals strong executive trust in AI and rising investment in cybersecurity alongside growing concerns over sovereignty and data risk.

  • Why the World’s ‘Weirdest’ Businesses Are Booming — and What Buyers Should Learn From Them

    From crying cafés to rent-a-friend services, unconventional businesses are thriving worldwide by solving modern problems like loneliness, burnout and time scarcity.

  • EdTech Founder Breaks Guinness Record to Prove Memory Training Works Under Extreme Stress

    A memoryOS co-founder and two-time World Memory Champion set a Guinness World Record by recalling 47 capital cities in one minute on a rollercoaster—proving that memory training works even under extreme stress.

  • YouGov Releases Best Brand Rankings 2026, Revealing the Strongest Brands in the US and Worldwide

    YouGov has released its Best Brand Rankings 2026, highlighting the top 50 global brands and the strongest performers in the US.

  • Pot Noodle Brings Back the Slurp in a Horror-Themed Cinema Campaign

    Pot Noodle’s infamous ‘slurp’ is back in a new tongue-in-cheek campaign that reinforces the ‘King of Snacks’ brand platform, Nothing Satisfies Like Pot Noodle.

  • Omnicom Media UK Appoints Stevie Johnson as Head of Creo to Lead Influencer Marketing

    Omnicom Media UK has appointed Stevie Johnson as Head of Creo, strengthening its influencer marketing capabilities across UK agencies.

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