MadTech Staff

Hankook launches pan-European digital campaign with Innocean Berlin, led by retired mechanic-turned-influencer ‘Hank’

Hankook and Innocean Berlin launch “Live your life. Leave tires to us.” — a category-defying pan-European campaign fronted by Hank, a retired mechanic turned influencer. With a fresh, human-centered approach to tire marketing, the brand taps into humour and lifestyle content to connect with real drivers across 14 markets.

How to Track Audience Sentiment and Build a Customer-First Strategy

Audience sentiment is the unseen force shaping effective brand strategies. Discover why ongoing research, social listening, and consumer-centric insights are essential for building trust, loyalty, and campaigns that truly resonate.

Declan Rice Teams Up with Müller for Limited-Edition Raspberry & White Chocolate Flavour

England star Declan Rice steps off the pitch and into the kitchen to launch a limited-edition Müller Rice flavour—Raspberry & White Chocolate—via a culturally playful brand experience and social-first campaign.

adam&eveDDB appoints Rani Patel as Brand and Business Partner

adam&eveDDB London appoints cultural strategy expert Rani Patel as Brand and Business Partner, a new role focused on social-led growth, cultural fluency, and building brands with authentic creative impact.

Wavelength Launches to Unite Creators and Social Channels, Reaching 950M Monthly in Global Rollout

Wavelength launches as a next-gen, social-first media network uniting creators with branded distribution channels, following the merger of EXTREME International, Unreel Network, and Metdann—reaching 950M monthly across global platforms.

Disaronno taps 72andSunny Amsterdam to lead global brand-building platform.

Disaronno appoints 72andSunny Amsterdam to lead global brand efforts, launching a modern platform in 2026 aimed at younger audiences while honoring the legacy of one of Italy’s most iconic liqueurs.

How Advertisers Are Cutting Through the Noise on Amazon Prime Day 2025

Amazon Prime Day 2025 has expanded into a four-day shopping event, offering brands more time—but also more competition—to capture consumer attention and drive results. As e-commerce spend surges, advertisers are turning to smarter, data-driven strategies to stand out in an increasingly saturated digital landscape. From programmatic Out of Home (OOH) and retail media networks to…

The Ultimate Summer Essentials Guide 2025: 19 Must-Have Products

Discover the 19 ultimate summer travel essentials for 2025 — from portable tech and sun protection to recovery footwear and sustainable skincare — ensuring comfort, style, and peace of mind wherever you go.