MadTech Staff

adam&eveDDB appoints Rani Patel as Brand and Business Partner

adam&eveDDB London appoints cultural strategy expert Rani Patel as Brand and Business Partner, a new role focused on social-led growth, cultural fluency, and building brands with authentic creative impact.

Wavelength Launches to Unite Creators and Social Channels, Reaching 950M Monthly in Global Rollout

Wavelength launches as a next-gen, social-first media network uniting creators with branded distribution channels, following the merger of EXTREME International, Unreel Network, and Metdann—reaching 950M monthly across global platforms.

Disaronno taps 72andSunny Amsterdam to lead global brand-building platform.

Disaronno appoints 72andSunny Amsterdam to lead global brand efforts, launching a modern platform in 2026 aimed at younger audiences while honoring the legacy of one of Italy’s most iconic liqueurs.

How Advertisers Are Cutting Through the Noise on Amazon Prime Day 2025

Amazon Prime Day 2025 has expanded into a four-day shopping event, offering brands more time—but also more competition—to capture consumer attention and drive results. As e-commerce spend surges, advertisers are turning to smarter, data-driven strategies to stand out in an increasingly saturated digital landscape. From programmatic Out of Home (OOH) and retail media networks to…

The Ultimate Summer Essentials Guide 2025: 19 Must-Have Products

Discover the 19 ultimate summer travel essentials for 2025 — from portable tech and sun protection to recovery footwear and sustainable skincare — ensuring comfort, style, and peace of mind wherever you go.

How AI unlocks a unified, predictive customer strategy

By Yogin Patel, VP of AI Engineering at Sprinklr In a world where customer loyalty is fleeting and expectations are sky-high, businesses can no longer afford to treat customer experience (CX) and marketing as separate disciplines. The key to long-term success lies in aligning these two functions, and AI is the bridge that makes this…

Canon Launches ‘Created Different’ Campaign to Empower Next-Gen Creators

Canon EMEA has launched ‘Created Different,’ a bold new pan-European campaign celebrating next-gen creators, developed by VCCP and Girl&Bear. The high-impact campaign features TikTok stars and visual innovators, positioning Canon as the creative force behind a new era of hybrid storytelling—blending heritage with modern creator ambition.

PART 2: Cannes Lions 2025 Predictions – Industry Leaders on the Festival’s Future

Industry leaders predict Cannes Lions 2025 will spotlight AI’s practical impact, the fusion of creativity and performance, and the rise of connected TV and commerce media—all underpinned by a renewed focus on brand purpose and sustainability. The festival will define how technology and humanity converge in marketing’s future.