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  • Liftoff Announces Minority Growth Equity Investment from General Atlantic at $4.3 Billion Valuation 

    Liftoff announces General Atlantic as a new minority investor, joining majority shareholder Blackstone to fuel the AI-driven mobile platform’s next growth phase in app discovery, monetization, and performance marketing.

  • Cup Half Full? There’s Now an AI for That

    British lingerie retailer LittleWomen.com has partnered with Brarista to introduce the world’s first AI bra fitting solution, which offers personalized fittings and advice for small cup sizes. This innovative service enhances customer satisfaction, reduces return rates, and includes both an AI chatbot and video consultations with experts for tailored support.

  • Bubble tea brand Gong cha crafts a GenAI-powered mini world to launch new drink

    Gong cha launches its innovative Mini Pearls through a vibrant Gen AI campaign titled “Mini Pearl Adventures.” This social-first initiative showcases a whimsical miniature universe on platforms like TikTok and Instagram, blending Asian dessert culture with a fascination for miniature food. The collaboration highlights the creative potential of GenAI, delivering engaging narratives and immersive experiences.

  • VCCP and Kwik Fit make motorists happier, safer drivers with tailored jokes on roadside ads

    Kwik Fit’s new campaign, ‘Road Happy’, created by VCCP, utilizes Ocean Outdoor’s vehicle react technology to deliver personalized jokes to drivers stuck in traffic. The aim is to enhance road safety and happiness. Winning silver in a digital creative competition, the initiative promotes positive driver experiences through humor across six UK locations.

  • Nissan partners with Teads to create high-impact immersive and interactive advertising experience

    Nissan and Teads turned car ads into immersive adventures—letting users explore futuristic concept cars with interactive mobile and desktop formats. The campaign smashed benchmarks for attention and awareness, boosting brand favourability by 14% and ad recall by 159%.

  • Deepfake Coworkers? Cybercriminals Are Infiltrating Work Calls—and You Might Be Letting Them In

    Deepfake scammers are sneaking into work calls, impersonating colleagues, and tricking employees into sharing data or transferring millions. As AI-generated fakes get more convincing, spotting red flags—like blurry video or off audio—could protect your company, and your job.

  • WeAre8 Taps Magnite to Launch Purpose-Driven Programmatic Ads

    Social platform WeAre8 has partnered with Magnite, the world’s largest independent sell-side ad platform, to power its first mobile in-app programmatic ad product. The move opens up programmatic access to WeAre8’s ethical ad feed, letting brands engage audiences while directing 60% of ad revenue to global charities and non-profits. As WeAre8 scales globally, the collaboration…

  • UK Tops Global E-Government Rankings as Nations Race Toward Digital-First Governance

    The UK has been named the global leader in e-government services, according to new data from Smart City Expo World Congress. Evaluating nine key digital processes—like online tax payments, passport updates, and e-signatures—the study ranked countries on accessibility, user experience, and citizen engagement. The UK scored highest overall, thanks to its seamless government website navigation…