MadTech Staff

Magnite and Acast Unite to Simplify Global Podcast Ad Buying

Acast has partnered with Magnite to offer programmatic access to its 140K+ podcasts, streamlining omnichannel media buying across audio, CTV, and video for advertisers worldwide.

Magazine Covers Still Lack Plus-Size Representation, Readly Finds, Despite Growing Public Demand for Diversity

A new Readly study reveals 68% of Brits support body positivity and want more diverse body types in media—despite rising trends around weight loss drugs, ultra-thin ideals, and photo retouching.

From Pop Star to Paint Pro: Kimberley Walsh Launches Blush Rose with Wickes

Kimberley Walsh debuts her latest Wickes paint shade, ‘Blush Rose’, with a surprise flower stall activation at Chiswick Market, captured in a new social campaign by St Luke’s.

GALERIA.ag Becomes First Agency in Brazil to Fully Implement Adobe GenStudio

GALERIA.ag partners with Adobe to fully implement GenStudio, investing R$10M in AI-driven creative automation and content delivery—marking a new era for Brazil’s advertising industry.

adam&eveDDB Hires Cannes-Winning Strategist Martin Bassot as Strategy Partner

adam&eveDDB appoints Cannes-winning strategist Martin Bassot as Strategy Partner, strengthening its planning department with world-class experience from Colenso BBDO, Wieden+Kennedy, and R/GA.

J2O Launches ‘Get to the Juice’ Campaign Targeting Gen Z Drinkers

J2O relaunches with a bold new campaign aimed at Gen Z. ‘Get to the Juice’ uses humour, social-first storytelling, and OOH activations to reinvent the fruity favourite for a new era of drinkers.

Direct Line Launches “That’s How It’s Done” Brand Platform with VCCP to Spotlight Fast, Seamless Insurance Service

Direct Line marks its 40th anniversary with a new brand platform, “That’s How It’s Done,” created by VCCP. The multi-channel campaign uses humour and high-speed claims to remind customers what great insurance really looks like.

The Metaverse Is Back: What Brands Need to Know About Gaming, Loyalty, and Experience-Driven Commerce

The metaverse didn’t die—it evolved. Adam Smart, Director of Product Gaming at AppsFlyer, breaks down how gaming is driving the metaverse’s quiet resurgence, from Fortnite and Roblox to brand loyalty, transmedia storytelling, and experience-led commerce.