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The convergence of tech and brands

The convergence of tech and brands

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https://madtechmag.com/

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Posts & Replies Posts
  • Helsinki Metro Becomes Heartwarming Mother’s Day Gallery with Juhla Mokka

    Juhla Mokka’s Mother’s Day campaign transformed Helsinki’s metro escalators into a vibrant children’s art gallery. Created by SEK, the campaign reimagined outdoor advertising by showcasing drawings inspired by motherhood, with one design featured on Juhla Mokka’s seasonal coffee package. A touching tribute seen by thousands on Finland’s busiest metro line.

  • OnePlus rolls out O+ Connect to OnePlus 13R, adding Mac integrations to OxygenOS

    he OnePlus 13R now supports O+ Connect, making the OnePlus Ecosystem bigger than ever by adding your Mac (MacOS 10.4 or later), with OnePlus 13 support to follow soon.

  • Hovis Honors Heritage and Resilience in Cinematic New Ad Campaign ‘Strength Baked In’

    Hovis returns with “Strength Baked In,” a powerful new brand platform from VCCP celebrating the resilience and heritage of Britain’s beloved bread. Featuring ghost signs, murals, and Sam Fender’s soundtrack, the campaign honors everyday strength, reimagining the iconic brand for a modern era across TV, digital, social, and in-store.

  • NFTS LAUNCHES GROUND-BREAKING COURSE IN AI FOR FILM AND TELEVISION, IN PARTNERSHIP WITH DEEP FUSION FILMS

    NFTS launches a first-of-its-kind AI course for film and TV, empowering creatives to use AI ethically and effectively across production, post, and storytelling—starting September 2025. Applications now open.

  • Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

    MixRift launches Battle Orb on Meta Quest—a fast-paced mixed reality PvP game turning your living room into a strategic battlefield. Compete, shoot, and dominate in real-time multiplayer mayhem.

  • AI Slop or Success. What will UK advertisers choose?

    AI is reshaping digital advertising—boosting performance, but also enabling fraud. DoubleVerify’s Nick Reid explains how brands can fight back with AI tools that protect spend, improve quality, and ensure brand safety.

  • Tractive Launches Next-Gen Health Monitoring – A Game Changer for Pets & Owners

    Tractive’s latest dog tracker features—Heart and Respiratory Rate Monitoring—help pet owners catch health issues early, reduce emergency vet bills, and stay on top of pet wellness, all at no extra cost.

  • 22.6 million ‘typos’ in the UK have ‘incorrect’ names, according to phones and laptops

    Over 22 million UK adults have had their names autocorrected or flagged as typos—IANAT’s new campaign challenges Big Tech to fix name bias in autocorrect and spell-check systems.

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