MadTech Staff

Best Gadgets and Gear for Dads Who Do It All in 2025

Discover the best gifts for dads in 2025—from smart home tech like the Hoover Robot Vacuum to grooming essentials, gaming headsets, and rugged outdoor gear. Perfect Father’s Day ideas that combine practicality, style, and innovation for every dad’s lifestyle.

From Phone to Drone: Global Tournament ‘Red Bull Tetris®’ Takes to the Sky to Make Gaming History

To celebrate World Tetris Day, Red Bull has launched Red Bull Tetris® — a global tournament culminating in a never-before-seen drone-powered Tetris finale in Dubai this December. Qualifiers are open worldwide, with players competing for a chance to make history in the sky above the iconic Dubai Frame.

King Charles Visits SXSW London in Celebration of UK’s Creative Spirit

His Majesty The King visited SXSW London’s inaugural festival in Shoreditch, exploring AI-powered art, cultural exhibitions, and global creative innovation. From Damian Roach’s immersive installation to the Beautiful Collisions exhibit, the King’s visit highlights the UK’s vibrant intersection of technology, arts, and heritage at one of the world’s leading festivals.

SXSW London: Caroline Lucas and Idris Elba Spotlight Culture, Identity, and Creativity

Day Three of SXSW London 2025 brought bold ideas and personal revelations. Highlights included Idris Elba launching a dyslexia-friendly app, Björn Ulvaeus discussing AI songwriting, and Tiwa Savage revealing her most personal album yet. Caroline Lucas also announced a UK Parliament review into the future of grassroots music venues.

Magnite Reshapes EMEA Leadership to Accelerate SpringServe Video Growth

Magnite is aligning its EMEA leadership team to drive the regional growth of SpringServe, its fast-growing video ad serving platform. This strategic move positions the company to scale programmatic video and CTV capabilities across Europe, strengthening its commitment to innovation and regional advertiser support.

SXSW London 2025: Day Two Brings Powerhouse Speakers and Bold Ideas

Day Two of SXSW London 2025 featured bold conversations on healthcare, AI, culture, and creativity. Highlights included talks from Sophie Turner, Wyclef Jean, David Cameron, and Jane Goodall, alongside immersive art installations and music showcases across Shoreditch. SXSW’s European debut continues to spark global dialogue and local impact.

Channel 4 Joins Forces with Adform to Deliver Brand-Safe, Data-Driven BVOD Campaigns

Adform and Channel 4 have partnered to enhance programmatic access to Channel 4’s premium BVOD inventory. Advertisers can now activate high-quality video campaigns at scale through Adform’s privacy-compliant platform, using PMPs and Programmatic Guaranteed deals for greater transparency, control, and omnichannel performance across the UK’s leading broadcaster content.

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

O2’s new campaign with VCCP celebrates the freedom of travel with free EU roaming across 49 destinations. Anchored by the film “Roam Free, Breathe Free,” narrated by Sean Bean, the spot captures spontaneous adventure and emotional connection, positioning O2 as the only major UK network offering inclusive roaming without extra fees.