MadTech Staff

Prime Day 2025: How Brands Can Win the Battle for Attention in the Golden Quarter

Amazon’s October Prime Day 2025 (7–8 Oct) kicks off the Golden Quarter — experts reveal how brands can stand out in a data-driven, AI-powered retail battlefield.

Chloe Kelly Stars in O2’s Red Roses Tribute After Historic Rugby World Cup Win

O2 has reworked its ‘England, meet England’ campaign to celebrate the Red Roses becoming Rugby World Cup champions. In a social-first film, O2 teamed up with Lioness and Red Roses fan Chloe Kelly to reveal the new creative: ‘England, meet your champions’. The campaign highlights O2’s pride in standing alongside women’s sport at a historic…

Dizplai Expands Leadership Team with Joe Edwards to Drive Brand Growth

Dizplai appoints Joe Edwards as Marketing Director to strengthen brand positioning and drive growth, bringing 25 years’ marketing expertise across tech, sport, and entertainment.

Magnite ClearLine Enhances Programmatic Efficiency with Unified Platform for Buyers

Magnite evolves ClearLine to unify curation and activation, giving buyers seamless access to premium supply, first-party data, and AI-powered efficiency.

From Texas to Tokyo: Kwik Fit’s Absurdly Brilliant 20,000 Mile Billboard Stunt

Kwik Fit has unveiled a bold new out-of-home campaign with VCCP to celebrate the 20,000 mile guarantee on Bridgestone Turanza 6 tyres. In an absurd yet attention-grabbing stunt, the automotive brand placed ads in far-flung locations nearly 20,000 miles from the UK — including billboards in Texas and Tokyo, and an ad van in Sydney.…