MadTech Staff

HP and Riot Games Reveal OMEN 35L VALORANT Desktop for Gamers

HP has unveiled the OMEN 35L VALORANT Limited Edition desktop at Champions Paris 2025, blending esports-ready performance with VALORANT-inspired design for fans and competitive gamers alike.

From Check-In to Checkout: easyHotel Launches Fully Digital Guest Experience with apple

easyHotel has launched Apple Wallet room keys at its London City Shoreditch and Paris Aubervilliers hotels, enabling guests to unlock rooms with iPhone or Apple Watch while reducing waste.

New Zipfizz Campaign Blends Nostalgia and Humour in Bold Brand Refresh

Zipfizz unveils its refreshed identity with Designit through the Gen Z-focused Get That Good Energy campaign, combining nostalgia, humour and wellness to highlight its new Strawberry Kiwi flavour.

Green Doors Launches ‘The Door Doctor’ Superhero in New TV Campaign with Sky

Green Doors and Sky Media launch ‘The Door Doctor,’ a comic-inspired TV campaign turning founder Joseph Holman into a superhero championing sustainable upcycling of doors and windows.

Magnite Expands AI Capabilities with Acquisition of streamr.ai

Magnite acquires AI platform streamr.ai, expanding CTV advertising access for small businesses and empowering publishers, agencies, and DSPs with simplified creative generation and campaign setup tools.

Walkers Celebrates Iconic Flavours in New Nationwide OOH Campaign

Walkers’ new ‘Everyone Has a Flavourite’ campaign celebrates 10 iconic flavours plus two new launches, Sticky Teriyaki and Masala Chicken, with bold visuals bringing the brand’s assets and playful spirit to life.

O2 Powers UK’s Most Remote Gig in Glencoe with Sofar Sounds

O2 and Sofar Sounds hosted the UK’s most remote gig in Glencoe with Kojey Radical, Hamzaa, Victor Ray, and Au/Ra — powered by O2’s award-winning network and streamed to London.

HP OmniBook Ultra Flip 14″: Is This the AI Laptop We’ve Been Waiting For?

The HP OmniBook Ultra Flip 14 combines 2-in-1 versatility, AI-driven Copilot features, solid performance, and all-day battery life—perfect for creatives, multitaskers, and modern professionals in 2025.