MadTech Staff

J2O Launches ‘Get to the Juice’ Campaign Targeting Gen Z Drinkers

J2O relaunches with a bold new campaign aimed at Gen Z. ‘Get to the Juice’ uses humour, social-first storytelling, and OOH activations to reinvent the fruity favourite for a new era of drinkers.

Direct Line Launches “That’s How It’s Done” Brand Platform with VCCP to Spotlight Fast, Seamless Insurance Service

Direct Line marks its 40th anniversary with a new brand platform, “That’s How It’s Done,” created by VCCP. The multi-channel campaign uses humour and high-speed claims to remind customers what great insurance really looks like.

The Metaverse Is Back: What Brands Need to Know About Gaming, Loyalty, and Experience-Driven Commerce

The metaverse didn’t die—it evolved. Adam Smart, Director of Product Gaming at AppsFlyer, breaks down how gaming is driving the metaverse’s quiet resurgence, from Fortnite and Roblox to brand loyalty, transmedia storytelling, and experience-led commerce.

Hankook launches pan-European digital campaign with Innocean Berlin, led by retired mechanic-turned-influencer ‘Hank’

Hankook and Innocean Berlin launch “Live your life. Leave tires to us.” — a category-defying pan-European campaign fronted by Hank, a retired mechanic turned influencer. With a fresh, human-centered approach to tire marketing, the brand taps into humour and lifestyle content to connect with real drivers across 14 markets.

How to Track Audience Sentiment and Build a Customer-First Strategy

Audience sentiment is the unseen force shaping effective brand strategies. Discover why ongoing research, social listening, and consumer-centric insights are essential for building trust, loyalty, and campaigns that truly resonate.

Declan Rice Teams Up with Müller for Limited-Edition Raspberry & White Chocolate Flavour

England star Declan Rice steps off the pitch and into the kitchen to launch a limited-edition Müller Rice flavour—Raspberry & White Chocolate—via a culturally playful brand experience and social-first campaign.

adam&eveDDB appoints Rani Patel as Brand and Business Partner

adam&eveDDB London appoints cultural strategy expert Rani Patel as Brand and Business Partner, a new role focused on social-led growth, cultural fluency, and building brands with authentic creative impact.

Wavelength Launches to Unite Creators and Social Channels, Reaching 950M Monthly in Global Rollout

Wavelength launches as a next-gen, social-first media network uniting creators with branded distribution channels, following the merger of EXTREME International, Unreel Network, and Metdann—reaching 950M monthly across global platforms.