MadTech Staff

O2 Launches ‘Give Time’ Christmas Campaign Celebrating Shared Experiences

O2’s new Christmas campaign, ‘Give Time’, celebrates the power of shared experiences through its Priority rewards programme, inviting customers to gift time together instead of things this festive season.

Entries Open for The Marketing Society Star Awards 2026

Entries are now open for The Marketing Society Star Awards 2026, celebrating Scotland’s most creative and effective marketing campaigns. With new categories including AI, B2B, and Small Budget Impact, the awards reflect how data, creativity, and innovation are shaping the future of marketing.

DoubleVerify and Roku Partnership Cuts Billions in Fake Ad Requests

DoubleVerify and Roku announce major progress in protecting connected TV advertising, blocking billions of fake ad requests and reducing falsified Roku device traffic. Their collaboration boosts transparency, security, and performance across the streaming ecosystem.

eufyCam S4: The World’s First Tri-Cam Bullet-PTZ Hybrid Camera

eufy has unveiled the eufyCam S4 — the world’s first tri-cam bullet-PTZ hybrid security camera. Offering 360° AI tracking, 4K resolution, and non-stop solar power, it delivers full home coverage with intelligent, solar-powered performance.

The Limits of Nostalgia: Why Heritage Brands Struggle to Capture Young Audiences

Nostalgia once helped heritage brands sustain loyalty, but in 2025 its power is fading. As Gen Z and Gen Alpha redefine relevance, brands must evolve beyond legacy and reinvest in innovation, purpose, and cultural agility to stay connected to the next generation.

Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution

Partnerize has launched VantagePoint™, the world’s first Generative AI Conversion Attribution solution. Revealed at PI LIVE London, it delivers transparent, verifiable insight into how AI-surfaced content drives real conversions — setting a new benchmark for performance measurement in the AI-driven commerce era.

Visualsoft Appoints Lucy Dixon as CFO to Accelerate Shopify Growth

Visualsoft has appointed Lucy Dixon as Chief Financial Officer to lead its next phase of growth, strengthening its position as a leading UK Shopify agency. With a focus on data-driven strategy and sustainable profitability, Lucy will help shape Visualsoft’s continued expansion and innovation.

Mark Clifford Joins Dizplai to Drive Next-Gen Fan Engagement and Platform Innovation

Dizplai appoints Mark Clifford as Director of Product & Innovation to advance its fan engagement platform and drive the future of participatory media.