MadTech Staff

From Desk to Dustbin: 1 in 6 Brits Throw Away Their Office Secret Santa Gift

A new HIPPO survey shows 1 in 6 Brits throw away their office Secret Santa gift, naming colleagues the worst Christmas gift-givers and highlighting rising festive waste.

Tinuiti Launches AdCopy AI, Delivering 15%+ Lift in Search Performance for Early Users

Tinuiti launches AdCopy AI—built on Google Gemini and the Bliss Point platform—cutting ad-copy production time to minutes and driving 15%+ performance lifts for early adopters.

A Very SMART Christmas: The Best Smart Home Gifts for 2025

Discover the smartest home, wellness and kitchen gadgets to gift this Christmas. From tech organisers to luxury comforts, find stylish, thoughtful upgrades for every home.

UK Budget 2025: Retail, Fintech and Wealth Leaders Warn of Mounting Pressure

Retail, fintech, loyalty and wealth leaders react to the UK Budget 2025, warning of tighter margins, rising pressure and policies that risk slowing growth.

New Burger King ‘Silent Campaign’ Celebrates the Whopper® With Immersive ASMR-Style Film

Burger King launches its new ‘Silent Campaign’ by Buzzman — a one-shot, no-voiceover Whopper® film — and introduces the new Whopper® Rings with cheddar and onion rings.

Is Black Friday Still Even A Thing?

Evolving shopper habits are reshaping media planning. Learn how timing, targeting, messaging and authenticity help brands reach consumers across the buying journey.

Women working for women experience smaller pay gaps— but still lag behind men

A new Global 50/50 report shows women-led organisations have significantly smaller gender pay gaps, highlighting the need for pay transparency and stronger action on gender justice.

Dogs Trust Unveils Emotional Festive Campaign Honouring Dog Owners Across the UK

Dogs Trust launches its ‘Thank You for My Happy Place’ Christmas campaign, celebrating the bond between rescue dogs and their owners through a touching festive film.