MadTech Staff

From Pop Star to Paint Pro: Kimberley Walsh Launches Blush Rose with Wickes

Kimberley Walsh debuts her latest Wickes paint shade, ‘Blush Rose’, with a surprise flower stall activation at Chiswick Market, captured in a new social campaign by St Luke’s.

GALERIA.ag Becomes First Agency in Brazil to Fully Implement Adobe GenStudio

GALERIA.ag partners with Adobe to fully implement GenStudio, investing R$10M in AI-driven creative automation and content delivery—marking a new era for Brazil’s advertising industry.

adam&eveDDB Hires Cannes-Winning Strategist Martin Bassot as Strategy Partner

adam&eveDDB appoints Cannes-winning strategist Martin Bassot as Strategy Partner, strengthening its planning department with world-class experience from Colenso BBDO, Wieden+Kennedy, and R/GA.

J2O Launches ‘Get to the Juice’ Campaign Targeting Gen Z Drinkers

J2O relaunches with a bold new campaign aimed at Gen Z. ‘Get to the Juice’ uses humour, social-first storytelling, and OOH activations to reinvent the fruity favourite for a new era of drinkers.

Direct Line Launches “That’s How It’s Done” Brand Platform with VCCP to Spotlight Fast, Seamless Insurance Service

Direct Line marks its 40th anniversary with a new brand platform, “That’s How It’s Done,” created by VCCP. The multi-channel campaign uses humour and high-speed claims to remind customers what great insurance really looks like.

The Metaverse Is Back: What Brands Need to Know About Gaming, Loyalty, and Experience-Driven Commerce

The metaverse didn’t die—it evolved. Adam Smart, Director of Product Gaming at AppsFlyer, breaks down how gaming is driving the metaverse’s quiet resurgence, from Fortnite and Roblox to brand loyalty, transmedia storytelling, and experience-led commerce.

Hankook launches pan-European digital campaign with Innocean Berlin, led by retired mechanic-turned-influencer ‘Hank’

Hankook and Innocean Berlin launch “Live your life. Leave tires to us.” — a category-defying pan-European campaign fronted by Hank, a retired mechanic turned influencer. With a fresh, human-centered approach to tire marketing, the brand taps into humour and lifestyle content to connect with real drivers across 14 markets.

How to Track Audience Sentiment and Build a Customer-First Strategy

Audience sentiment is the unseen force shaping effective brand strategies. Discover why ongoing research, social listening, and consumer-centric insights are essential for building trust, loyalty, and campaigns that truly resonate.